{"id":9141,"date":"2020-07-24T15:09:20","date_gmt":"2020-07-24T13:09:20","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=9141"},"modified":"2020-07-24T15:09:21","modified_gmt":"2020-07-24T13:09:21","slug":"ritter-sport-w-sadzie-z-milka","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/","title":{"rendered":"Ritter Sport w s\u0105dzie z Milk\u0105"},"content":{"rendered":"\n<p>Od dziesi\u0119cioleci Ritter Sport sprzedaje swoj\u0105 czekolad\u0119 w jej wyj\u0105tkowym, kwadratowym kszta\u0142cie. Mondelez, w\u0142a\u015bciciel Milki, wyst\u0105pi\u0142 o uniewa\u017cnienie patentu na kwadratowy kszta\u0142t produktu konkurenta.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"has-text-color wp-block-heading\" style=\"color:#915b5c\"><strong>O pochodzeniu<\/strong><\/h6>\n\n\n\n<p>Historia kwadratowej tabliczki si\u0119ga roku 1932, kiedy to w g\u0142owie Clary Ritter zrodzi\u0142 si\u0119 pomys\u0142 stworzenia czekolady, mieszcz\u0105cej si\u0119 w kieszeni kurtki. Dodatkowo s\u0142odka przek\u0105ska mia\u0142a wa\u017cy\u0107 tyle, co zwyk\u0142y baton. Koncepcja przyj\u0119\u0142a si\u0119. W 1970 roku producent kwadratowego przysmaku wypromowa\u0142 has\u0142o charakteryzuj\u0105ce swoj\u0105 czekolad\u0119 \u201eQuadratisch, praktisch, gut\u201d, czyli \u201ekwadratowa, praktyczna, dobra\u201d.<\/p>\n\n\n\n<p>W 1993 roku firma zarejestrowa\u0142a kwadratowy kszta\u0142t czekolady w niemieckim urz\u0119dzie patentowym. I to w\u0142a\u015bnie kszta\u0142t czekolady sta\u0142 si\u0119 przedmiotem wieloletniego sporu s\u0105dowego. W niemieckich s\u0105dach zapada\u0142y kolejne wyroki na korzy\u015b\u0107 Ritter Sport, ale Mondelez nie dawa\u0142 za wygran\u0105.<\/p>\n\n\n\n<p>Sprawa trafi\u0142a do Federalnego Trybuna\u0142u Sprawiedliwo\u015bci w\u00a0Karlsruhe, kt\u00f3ry stan\u0105\u0142 jednak po\u00a0stronie tw\u00f3rc\u00f3w Ritter Sport.<\/p>\n\n\n\n<h6 class=\"has-text-color wp-block-heading\" style=\"color:#915b5c\" id=\"-915b5c\"><strong>Decyzja s\u0105du<\/strong><\/h6>\n\n\n\n<p>Cho\u0107 S\u0105d orzek\u0142, \u017ce kszta\u0142t produktu sam w sobie nie mo\u017ce by\u0107 znakiem towarowym, to w tym przypadku to w\u0142a\u015bnie on nadaje produktowi rozpoznawalno\u015b\u0107. Argument s\u0105du by\u0142 taki, \u017ce konsumenci kupuj\u0105cy Ritter Sport poprzez kszta\u0142t czekolady uto\u017csamiaj\u0105 j\u0105 z konkretn\u0105 mark\u0105, krajem pochodzenia i jako\u015bci\u0105.<\/p>\n\n\n\n<p>Milka nie mo\u017ce wi\u0119c sprzedawa\u0107 na niemieckim rynku czekolady o kwadratowym kszta\u0142cie<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Dla nas, jako stosunkowo ma\u0142ej firmy rodzinnej, kwadratowy kszta\u0142t naszych opakowa\u0144 ma tak\u0105 sam\u0105 wag\u0119, jak indywidualny fioletowy kolor naszego konkurenta, kt\u00f3ry jest r\u00f3wnie\u017c chroniony znakiem towarowym \u2013 skomentowa\u0142 w o\u015bwiadczeniu Thomas Seeger, szef dzia\u0142u prawnego w Alfred Ritter.<\/p><\/blockquote>\n\n\n\n<p>\u0179r\u00f3d\u0142o: BBC.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od dziesi\u0119cioleci Ritter Sport sprzedaje swoj\u0105 czekolad\u0119 w jej wyj\u0105tkowym, kwadratowym kszta\u0142cie. Mondelez, w\u0142a\u015bciciel Milki, wyst\u0105pi\u0142 o uniewa\u017cnienie patentu na kwadratowy kszta\u0142t produktu konkurenta. O pochodzeniu Historia kwadratowej tabliczki si\u0119ga roku 1932, kiedy to w g\u0142owie Clary Ritter zrodzi\u0142 si\u0119 pomys\u0142 stworzenia czekolady, mieszcz\u0105cej si\u0119 w kieszeni kurtki. Dodatkowo s\u0142odka przek\u0105ska mia\u0142a wa\u017cy\u0107 tyle, co [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":9142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,911],"tags":[],"class_list":["post-9141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wydarzenia","category-slodyczeprzekaski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ritter Sport w s\u0105dzie z Milk\u0105 | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ritter Sport w s\u0105dzie z Milk\u0105 | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Od dziesi\u0119cioleci Ritter Sport sprzedaje swoj\u0105 czekolad\u0119 w jej wyj\u0105tkowym, kwadratowym kszta\u0142cie. Mondelez, w\u0142a\u015bciciel Milki, wyst\u0105pi\u0142 o uniewa\u017cnienie patentu na kwadratowy kszta\u0142t produktu konkurenta. O pochodzeniu Historia kwadratowej tabliczki si\u0119ga roku 1932, kiedy to w g\u0142owie Clary Ritter zrodzi\u0142 si\u0119 pomys\u0142 stworzenia czekolady, mieszcz\u0105cej si\u0119 w kieszeni kurtki. Dodatkowo s\u0142odka przek\u0105ska mia\u0142a wa\u017cy\u0107 tyle, co [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-24T13:09:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-24T13:09:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2020\/07\/chocolate-sweetness-delicious-candy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"910\" \/>\n\t<meta property=\"og:image:height\" content=\"607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"natalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"natalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/\",\"name\":\"Ritter Sport w s\u0105dzie z Milk\u0105 | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2020-07-24T13:09:20+00:00\",\"dateModified\":\"2020-07-24T13:09:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ritter Sport w s\u0105dzie z Milk\u0105\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f\",\"name\":\"natalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g\",\"caption\":\"natalia\"},\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/natalia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ritter Sport w s\u0105dzie z Milk\u0105 | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/","og_locale":"pl_PL","og_type":"article","og_title":"Ritter Sport w s\u0105dzie z Milk\u0105 | bikotech.pl","og_description":"Od dziesi\u0119cioleci Ritter Sport sprzedaje swoj\u0105 czekolad\u0119 w jej wyj\u0105tkowym, kwadratowym kszta\u0142cie. Mondelez, w\u0142a\u015bciciel Milki, wyst\u0105pi\u0142 o uniewa\u017cnienie patentu na kwadratowy kszta\u0142t produktu konkurenta. O pochodzeniu Historia kwadratowej tabliczki si\u0119ga roku 1932, kiedy to w g\u0142owie Clary Ritter zrodzi\u0142 si\u0119 pomys\u0142 stworzenia czekolady, mieszcz\u0105cej si\u0119 w kieszeni kurtki. Dodatkowo s\u0142odka przek\u0105ska mia\u0142a wa\u017cy\u0107 tyle, co [&hellip;]","og_url":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/","og_site_name":"bikotech.pl","article_published_time":"2020-07-24T13:09:20+00:00","article_modified_time":"2020-07-24T13:09:21+00:00","og_image":[{"width":910,"height":607,"url":"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2020\/07\/chocolate-sweetness-delicious-candy.jpg","type":"image\/jpeg"}],"author":"natalia","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"natalia","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/","url":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/","name":"Ritter Sport w s\u0105dzie z Milk\u0105 | bikotech.pl","isPartOf":{"@id":"https:\/\/www.bikotech.pl\/#website"},"datePublished":"2020-07-24T13:09:20+00:00","dateModified":"2020-07-24T13:09:21+00:00","author":{"@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f"},"breadcrumb":{"@id":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bikotech.pl\/index.php\/2020\/07\/24\/ritter-sport-w-sadzie-z-milka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.bikotech.pl\/"},{"@type":"ListItem","position":2,"name":"Ritter Sport w s\u0105dzie z Milk\u0105"}]},{"@type":"WebSite","@id":"https:\/\/www.bikotech.pl\/#website","url":"https:\/\/www.bikotech.pl\/","name":"bikotech.pl","description":"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bikotech.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f","name":"natalia","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g","caption":"natalia"},"url":"https:\/\/www.bikotech.pl\/index.php\/author\/natalia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/9141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/comments?post=9141"}],"version-history":[{"count":1,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/9141\/revisions"}],"predecessor-version":[{"id":9143,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/9141\/revisions\/9143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media\/9142"}],"wp:attachment":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media?parent=9141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/categories?post=9141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/tags?post=9141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}