{"id":4903,"date":"2019-02-16T22:30:54","date_gmt":"2019-02-16T21:30:54","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=4903"},"modified":"2019-02-16T22:34:58","modified_gmt":"2019-02-16T21:34:58","slug":"cydry-przegrywaja-z-piwami-o-smaku-cydru","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/","title":{"rendered":"Cydry przegrywaj\u0105 z piwami o smaku cydru"},"content":{"rendered":"<p style=\"font-weight: 400;\"><em>O ile rynek win ro\u015bnie systematycznie, i tutaj nie ma zaskoczenia, to dziwi nas s\u0142aba kondycja sektora cydr\u00f3w<\/em>\u00a0\u2013 m\u00f3wi\u00a0<strong>Grzegorz Bartol, wiceprezes firmy Bartex<\/strong>. \u2013\u00a0\u00a0<em>Polska ze swoim potencja\u0142em w zakresie surowc\u00f3w (jab\u0142ka, gruszki) powinna by\u0107 kreatorem tej kategorii. Niestety nier\u00f3wna walka z piwami smakowymi (ni\u017csza akcyza w cenie wyrobu, mo\u017cliwo\u015b\u0107 reklamy) powoduje, \u017ce konsumenci nie potrafi\u0105 rozpozna\u0107 r\u00f3\u017cnicy w ocenie jako\u015bciowej tych produkt\u00f3w.<\/em><\/p>\n<p style=\"font-weight: 400;\">&#8211; Kategoria cydru jest pod du\u017c\u0105 presj\u0105 rynku piwa. Od dw\u00f3ch lat kategoria ma trend spadkowy i nie zanosi si\u0119 na zmian\u0119 tego trendu, gdy\u017c du\u017ce browary korzystaj\u0105c z mo\u017cliwo\u015bci reklamy i ni\u017cszej akcyzy, wprowadzi\u0142y produkty imituj\u0105ce cydr, a b\u0119d\u0105ce napojem na bazie piwa. Dodatkow\u0105 barier\u0105 jest brak mo\u017cliwo\u015bci produkcji cydru smakowego, co r\u00f3wnie\u017c w kontek\u015bcie bardzo du\u017cego wyboru piw smakowych blokuje t\u0105 kategori\u0119 \u2013<strong> opowiada Jakub Nowak, prezes Firmy Janto\u0144.<\/strong> &#8211; Bez obiecanej przez premiera Morawieckiego zniesienia akcyzy na cydr ci\u0119\u017cko b\u0119dzie si\u0119 odbi\u0107 tej kategorii. Prosz\u0119 zauwa\u017cy\u0107, \u017ce cydr jest produktem naturalnym, kt\u00f3ry wykorzystuje polski surowiec, jakim jest jab\u0142ko i koszt jego wytworzenia jest du\u017co wy\u017cszy od piwa, co w po\u0142\u0105czeniu z wi\u0119ksz\u0105 stawk\u0105 podatku akcyzowego oraz brakiem mo\u017cliwo\u015bci reklamy czy produkcji wariant\u00f3w smakowych, nie daje mo\u017cliwo\u015bci rozwoju tej kategorii \u2013 podsumowuje Jakub Nowak.<\/p>\n<p style=\"font-weight: 400;\"><em>\u017ar\u00f3d\u0142o: informacja prasowa ZPPRW<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O ile rynek win ro\u015bnie systematycznie, i tutaj nie ma zaskoczenia, to dziwi nas s\u0142aba kondycja sektora cydr\u00f3w\u00a0\u2013 m\u00f3wi\u00a0Grzegorz Bartol, wiceprezes firmy Bartex. \u2013\u00a0\u00a0Polska ze swoim potencja\u0142em w zakresie surowc\u00f3w (jab\u0142ka, gruszki) powinna by\u0107 kreatorem tej kategorii. Niestety nier\u00f3wna walka z piwami smakowymi (ni\u017csza akcyza w cenie wyrobu, mo\u017cliwo\u015b\u0107 reklamy) powoduje, \u017ce konsumenci nie potrafi\u0105 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14,4,33],"tags":[],"class_list":["post-4903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","category-wydarzenia","category-przetworstwo-owocow","category-rynek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cydry przegrywaj\u0105 z piwami o smaku cydru | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cydry przegrywaj\u0105 z piwami o smaku cydru | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"O ile rynek win ro\u015bnie systematycznie, i tutaj nie ma zaskoczenia, to dziwi nas s\u0142aba kondycja sektora cydr\u00f3w\u00a0\u2013 m\u00f3wi\u00a0Grzegorz Bartol, wiceprezes firmy Bartex. \u2013\u00a0\u00a0Polska ze swoim potencja\u0142em w zakresie surowc\u00f3w (jab\u0142ka, gruszki) powinna by\u0107 kreatorem tej kategorii. Niestety nier\u00f3wna walka z piwami smakowymi (ni\u017csza akcyza w cenie wyrobu, mo\u017cliwo\u015b\u0107 reklamy) powoduje, \u017ce konsumenci nie potrafi\u0105 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-16T21:30:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-16T21:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2018\/10\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"384\" \/>\n\t<meta property=\"og:image:height\" content=\"284\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ola Wojnarowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ola Wojnarowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/\",\"name\":\"Cydry przegrywaj\u0105 z piwami o smaku cydru | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2019-02-16T21:30:54+00:00\",\"dateModified\":\"2019-02-16T21:34:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cydry przegrywaj\u0105 z piwami o smaku cydru\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\",\"name\":\"Ola Wojnarowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"caption\":\"Ola Wojnarowska\"},\"sameAs\":[\"http:\/\/bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/ola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cydry przegrywaj\u0105 z piwami o smaku cydru | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/","og_locale":"pl_PL","og_type":"article","og_title":"Cydry przegrywaj\u0105 z piwami o smaku cydru | bikotech.pl","og_description":"O ile rynek win ro\u015bnie systematycznie, i tutaj nie ma zaskoczenia, to dziwi nas s\u0142aba kondycja sektora cydr\u00f3w\u00a0\u2013 m\u00f3wi\u00a0Grzegorz Bartol, wiceprezes firmy Bartex. \u2013\u00a0\u00a0Polska ze swoim potencja\u0142em w zakresie surowc\u00f3w (jab\u0142ka, gruszki) powinna by\u0107 kreatorem tej kategorii. Niestety nier\u00f3wna walka z piwami smakowymi (ni\u017csza akcyza w cenie wyrobu, mo\u017cliwo\u015b\u0107 reklamy) powoduje, \u017ce konsumenci nie potrafi\u0105 [&hellip;]","og_url":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/","og_site_name":"bikotech.pl","article_published_time":"2019-02-16T21:30:54+00:00","article_modified_time":"2019-02-16T21:34:58+00:00","og_image":[{"width":384,"height":284,"url":"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2018\/10\/1.png","type":"image\/png"}],"author":"Ola Wojnarowska","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Ola Wojnarowska","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/","url":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/","name":"Cydry przegrywaj\u0105 z piwami o smaku cydru | bikotech.pl","isPartOf":{"@id":"https:\/\/www.bikotech.pl\/#website"},"datePublished":"2019-02-16T21:30:54+00:00","dateModified":"2019-02-16T21:34:58+00:00","author":{"@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21"},"breadcrumb":{"@id":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/16\/cydry-przegrywaja-z-piwami-o-smaku-cydru\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.bikotech.pl\/"},{"@type":"ListItem","position":2,"name":"Cydry przegrywaj\u0105 z piwami o smaku cydru"}]},{"@type":"WebSite","@id":"https:\/\/www.bikotech.pl\/#website","url":"https:\/\/www.bikotech.pl\/","name":"bikotech.pl","description":"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bikotech.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21","name":"Ola Wojnarowska","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g","caption":"Ola Wojnarowska"},"sameAs":["http:\/\/bikotech.pl"],"url":"https:\/\/www.bikotech.pl\/index.php\/author\/ola\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/4903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/comments?post=4903"}],"version-history":[{"count":1,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/4903\/revisions"}],"predecessor-version":[{"id":4904,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/4903\/revisions\/4904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media\/4463"}],"wp:attachment":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media?parent=4903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/categories?post=4903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/tags?post=4903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}