{"id":4852,"date":"2019-02-01T12:21:11","date_gmt":"2019-02-01T11:21:11","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=4852"},"modified":"2019-02-01T12:21:11","modified_gmt":"2019-02-01T11:21:11","slug":"maciej-herman-dyrektor-zarzadzajacy-lotte-wedel-o-tym-co-wplywa-na-konsumentow","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/01\/maciej-herman-dyrektor-zarzadzajacy-lotte-wedel-o-tym-co-wplywa-na-konsumentow\/","title":{"rendered":"Maciej Herman, dyrektor zarz\u0105dzaj\u0105cy Lotte Wedel o tym co wp\u0142ywa na konsument\u00f3w"},"content":{"rendered":"<p>Generaln\u0105 tendencj\u0105 wp\u0142ywaj\u0105c\u0105 na zachowania konsumenckie, a co za tym idzie, determinuj\u0105c\u0105 dzia\u0142ania producent\u00f3w, jest tempo wsp\u00f3\u0142czesnego \u015bwiata i wyzwania z\u00a0nim zwi\u0105zane. Przede wszystkim ma by\u0107 szybciej, pro\u015bciej i wygodniej. Odzwierciedlenie tego trendu mo\u017cemy zaobserwowa\u0107 w opakowaniach, kt\u00f3re s\u0105 projektowane tak, aby maksymalnie u\u0142atwi\u0107 konsumpcj\u0119 i zabezpieczy\u0107 ewentualne p\u00f3\u017aniejsze przechowywanie produktu.\u00a0 Informacje na etykietach maj\u0105 by\u0107 czytelne \u2013 konsument powinien \u0142atwo znale\u017a\u0107 informacje na temat sk\u0142adnik\u00f3w i w\u0142a\u015bciwo\u015bci produktu. Uk\u0142onem w stron\u0119 wygody konsument\u00f3w jest r\u00f3wnie\u017c zmniejszanie gramatury produkt\u00f3w (tzw. downsizing), aby mogli cieszy\u0107 si\u0119 ulubionymi smakami w trakcie wszystkich aktywno\u015bci dnia codziennego. My zmniejszyli\u015bmy ostatnio czekolad\u0119 Cookie, kt\u00f3rej dwa warianty smakowe s\u0105 ju\u017c dost\u0119pne w formie 100-gramowych tabliczek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generaln\u0105 tendencj\u0105 wp\u0142ywaj\u0105c\u0105 na zachowania konsumenckie, a co za tym idzie, determinuj\u0105c\u0105 dzia\u0142ania producent\u00f3w, jest tempo wsp\u00f3\u0142czesnego \u015bwiata i wyzwania z\u00a0nim zwi\u0105zane. Przede wszystkim ma by\u0107 szybciej, pro\u015bciej i wygodniej. Odzwierciedlenie tego trendu mo\u017cemy zaobserwowa\u0107 w opakowaniach, kt\u00f3re s\u0105 projektowane tak, aby maksymalnie u\u0142atwi\u0107 konsumpcj\u0119 i zabezpieczy\u0107 ewentualne p\u00f3\u017aniejsze przechowywanie produktu.\u00a0 Informacje na etykietach maj\u0105 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[509,510],"class_list":["post-4852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wydarzenia","tag-lotte-wedel","tag-maciej-herman"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maciej Herman, dyrektor zarz\u0105dzaj\u0105cy Lotte Wedel o tym co wp\u0142ywa na konsument\u00f3w | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2019\/02\/01\/maciej-herman-dyrektor-zarzadzajacy-lotte-wedel-o-tym-co-wplywa-na-konsumentow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maciej Herman, dyrektor zarz\u0105dzaj\u0105cy Lotte Wedel o tym co wp\u0142ywa na konsument\u00f3w | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Generaln\u0105 tendencj\u0105 wp\u0142ywaj\u0105c\u0105 na zachowania konsumenckie, a co za tym idzie, determinuj\u0105c\u0105 dzia\u0142ania producent\u00f3w, jest tempo wsp\u00f3\u0142czesnego \u015bwiata i wyzwania z\u00a0nim zwi\u0105zane. 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