{"id":4246,"date":"2018-08-09T10:18:48","date_gmt":"2018-08-09T08:18:48","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=4246"},"modified":"2018-08-09T10:18:48","modified_gmt":"2018-08-09T08:18:48","slug":"bartlomiej-morzycki-dyrektor-generalny-zppp-browary-polskie-o-trendach-na-rynku-piwa","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2018\/08\/09\/bartlomiej-morzycki-dyrektor-generalny-zppp-browary-polskie-o-trendach-na-rynku-piwa\/","title":{"rendered":"Bart\u0142omiej Morzycki, dyrektor generalny ZPPP Browary Polskie o trendach na rynku piwa"},"content":{"rendered":"<p style=\"text-align: justify;\">Rosn\u0105ca popularno\u015b\u0107 piw lekkich, poszukiwanie smak\u00f3w i nowo\u015bci zwi\u0105zane s\u0105 ze zmian\u0105 stylu \u017cycia na zdrowszy i bardziej aktywny. W ci\u0105gu dw\u00f3ch minionych lat odnotowali\u015bmy rosn\u0105c\u0105 sprzeda\u017c piw bezalkoholowych (o 58 proc. w 2016 r. i o 22,9 proc. w 2017 r.). Warto zwr\u00f3ci\u0107 uwag\u0119 na stosunkowo nowe zjawisko, jakim jest zwi\u0119kszony popyt na lagery o obni\u017conej zawarto\u015bci alkoholu. W\u00a0ubieg\u0142ym roku Polacy wydali na nie o 20 mln z\u0142 wi\u0119cej ni\u017c w roku 2016. R\u00f3wnolegle nast\u0105pi\u0142 spadek sprzeda\u017cy najmocniejszych piw (o 6,2 proc.). Poprzedni rok to r\u00f3wnie\u017c zwi\u0119kszenie sprzeda\u017cy piw smakowych (o 1,1 proc.) oraz piwnych specjalno\u015bci (o\u00a016,9 proc.). Producenci piwa, chc\u0105c utrzyma\u0107 zainteresowanie m\u0142odszego pokolenia klient\u00f3w, lubi\u0105cych eksperymentowa\u0107, poszukuj\u0105cych nowo\u015bci, obserwuj\u0105 rynek i regularnie powi\u0119kszaj\u0105 swoje portfolio o rozmaite warianty piw specjalnych i\u00a0smakowych. Wszystko to sprawia, \u017ce kategoria piwna jest coraz bardziej zr\u00f3\u017cnicowana i otwarta na zmieniaj\u0105ce si\u0119 potrzeby konsument\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rosn\u0105ca popularno\u015b\u0107 piw lekkich, poszukiwanie smak\u00f3w i nowo\u015bci zwi\u0105zane s\u0105 ze zmian\u0105 stylu \u017cycia na zdrowszy i bardziej aktywny. W ci\u0105gu dw\u00f3ch minionych lat odnotowali\u015bmy rosn\u0105c\u0105 sprzeda\u017c piw bezalkoholowych (o 58 proc. w 2016 r. i o 22,9 proc. w 2017 r.). Warto zwr\u00f3ci\u0107 uwag\u0119 na stosunkowo nowe zjawisko, jakim jest zwi\u0119kszony popyt na lagery [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,14],"tags":[221,107],"class_list":["post-4246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-browarnictwo","category-wydarzenia","tag-bartlomiej-morzycki","tag-zppp-browary-polskie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bart\u0142omiej Morzycki, dyrektor generalny ZPPP Browary Polskie o trendach na rynku piwa | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2018\/08\/09\/bartlomiej-morzycki-dyrektor-generalny-zppp-browary-polskie-o-trendach-na-rynku-piwa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bart\u0142omiej Morzycki, dyrektor generalny ZPPP Browary Polskie o trendach na rynku piwa | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Rosn\u0105ca popularno\u015b\u0107 piw lekkich, poszukiwanie smak\u00f3w i nowo\u015bci zwi\u0105zane s\u0105 ze zmian\u0105 stylu \u017cycia na zdrowszy i bardziej aktywny. W ci\u0105gu dw\u00f3ch minionych lat odnotowali\u015bmy rosn\u0105c\u0105 sprzeda\u017c piw bezalkoholowych (o 58 proc. w 2016 r. i o 22,9 proc. w 2017 r.). 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