{"id":31018,"date":"2026-08-03T12:28:35","date_gmt":"2026-08-03T10:28:35","guid":{"rendered":"https:\/\/www.bikotech.pl\/?p=31018"},"modified":"2026-08-03T12:28:35","modified_gmt":"2026-08-03T10:28:35","slug":"lody-sa-cooltowe-bo-sa-oranzadowe","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2026\/08\/03\/lody-sa-cooltowe-bo-sa-oranzadowe\/","title":{"rendered":"Lody s\u0105 COOLtowe, bo s\u0105 oran\u017cadowe"},"content":{"rendered":"<h3><strong>Oran\u017cada Hellena rozpocz\u0119\u0142a tegoroczn\u0105 kampani\u0119 promuj\u0105c\u0105 lini\u0119 lod\u00f3w opartych na kultowym smaku oran\u017cady. Letnie dzia\u0142ania prowadzone pod has\u0142em \u201eLody s\u0105 COOLtowe, bo s\u0105 oran\u017cadowe\u201d obejmuj\u0105 nowy spot reklamowy, komunikacj\u0119 w mediach spo\u0142eczno\u015bciowych oraz obecno\u015b\u0107 na platformach rozrywkowych. Ca\u0142o\u015b\u0107 zosta\u0142a przygotowana z my\u015bl\u0105 o najm\u0142odszych odbiorcach, \u0142\u0105cz\u0105c \u015bwiat dzieci\u0119cej wyobra\u017ani z rozrywk\u0105 i charakterystycznym stylem marki.<\/strong><\/h3>\n<p>Centralnym elementem kampanii jest spot, w kt\u00f3rym oran\u017cadowy wir staje si\u0119 portalem prowadz\u0105cym do trzech wyj\u0105tkowych krain inspirowanych poszczeg\u00f3lnymi lodami z portfolio marki. Dynamiczna narracja, wyrazista oprawa wizualna oraz taniec buduj\u0105 pe\u0142en energii klimat charakterystyczny dla \u015bwiata Lod\u00f3w Oran\u017cada Hellena. Kolorowa estetyka i lekka forma podkre\u015blaj\u0105 letni charakter komunikacji, nadaj\u0105c jej nowoczesny wymiar.<\/p>\n<blockquote><p><em>&#8211;\u00a0Przygotowuj\u0105c tegoroczne dzia\u0142ania chcieli\u015bmy pokaza\u0107, \u017ce lody Oran\u017cada Hellena to nie tylko produkt, ale r\u00f3wnie\u017c do\u015bwiadczenie oraz emocje towarzysz\u0105ce wakacyjnym chwilom. Dlatego stworzyli\u015bmy w\u0142asny \u015bwiat marki, kt\u00f3ry pozwala nam konsekwentnie budowa\u0107 jej rozpoznawalno\u015b\u0107 we wszystkich kana\u0142ach komunikac<\/em><em>ji<\/em><\/p><\/blockquote>\n<p>&#8211; podkre\u015bla<strong>\u00a0<\/strong><strong>Magdalena Sarnowska <\/strong>Marketing Manager w firmie Colian<strong>.<\/strong><\/p>\n<p><a href=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2026\/08\/Kampania_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-31019 aligncenter\" src=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2026\/08\/Kampania_2-300x160.jpg\" alt=\"\" width=\"300\" height=\"160\" srcset=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2026\/08\/Kampania_2-300x160.jpg 300w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2026\/08\/Kampania_2-768x409.jpg 768w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2026\/08\/Kampania_2-150x80.jpg 150w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2026\/08\/Kampania_2.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h5><strong>\u00a0<\/strong><strong>Tam, gdzie s\u0105 odbiorcy<\/strong><\/h5>\n<p>Kampania potrwa do ko\u0144ca sierpnia i obejmuje emisj\u0119 spotu w serwisach YouTube, TikTok, Facebook, Instagram oraz Snapchat. Nowo\u015bci\u0105 w tegorocznym media planie jest platforma Mediafarm, dzi\u0119ki kt\u00f3rej brand b\u0119dzie obecny r\u00f3wnie\u017c w obszarze rozrywki i gier online. Ca\u0142o\u015b\u0107 zaplanowano w modelu 360\u00b0, \u0142\u0105cz\u0105c dzia\u0142ania wideo z aktywno\u015bci\u0105 w mediach spo\u0142eczno\u015bciowych oraz nowymi formatami komunikacji.<\/p>\n<p>&nbsp;<\/p>\n<p>Za strategi\u0119, kreacj\u0119 oraz kompleksow\u0105 realizacj\u0119 odpowiada agencja GonnaBe, natomiast doradztwo w zakresie public relations zapewnia Kolterman Media Communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oran\u017cada Hellena rozpocz\u0119\u0142a tegoroczn\u0105 kampani\u0119 promuj\u0105c\u0105 lini\u0119 lod\u00f3w opartych na kultowym smaku oran\u017cady. Letnie dzia\u0142ania prowadzone pod has\u0142em \u201eLody s\u0105 COOLtowe, bo s\u0105 oran\u017cadowe\u201d obejmuj\u0105 nowy spot reklamowy, komunikacj\u0119 w mediach spo\u0142eczno\u015bciowych oraz obecno\u015b\u0107 na platformach rozrywkowych. Ca\u0142o\u015b\u0107 zosta\u0142a przygotowana z my\u015bl\u0105 o najm\u0142odszych odbiorcach, \u0142\u0105cz\u0105c \u015bwiat dzieci\u0119cej wyobra\u017ani z rozrywk\u0105 i charakterystycznym stylem marki. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":31020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2274,2263,911],"tags":[2267],"class_list":["post-31018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nowe-produkty","category-nowosci-handlowe","category-slodyczeprzekaski","tag-colian"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lody s\u0105 COOLtowe, bo s\u0105 oran\u017cadowe | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2026\/08\/03\/lody-sa-cooltowe-bo-sa-oranzadowe\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lody s\u0105 COOLtowe, bo s\u0105 oran\u017cadowe | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Oran\u017cada Hellena rozpocz\u0119\u0142a tegoroczn\u0105 kampani\u0119 promuj\u0105c\u0105 lini\u0119 lod\u00f3w opartych na kultowym smaku oran\u017cady. Letnie dzia\u0142ania prowadzone pod has\u0142em \u201eLody s\u0105 COOLtowe, bo s\u0105 oran\u017cadowe\u201d obejmuj\u0105 nowy spot reklamowy, komunikacj\u0119 w mediach spo\u0142eczno\u015bciowych oraz obecno\u015b\u0107 na platformach rozrywkowych. Ca\u0142o\u015b\u0107 zosta\u0142a przygotowana z my\u015bl\u0105 o najm\u0142odszych odbiorcach, \u0142\u0105cz\u0105c \u015bwiat dzieci\u0119cej wyobra\u017ani z rozrywk\u0105 i charakterystycznym stylem marki. 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