{"id":3080,"date":"2017-10-30T11:29:02","date_gmt":"2017-10-30T10:29:02","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=3080"},"modified":"2017-10-20T11:34:19","modified_gmt":"2017-10-20T09:34:19","slug":"polska-ciastkiem-stoi-czyli-o-preferencjach-polakow-slow-kilka","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2017\/10\/30\/polska-ciastkiem-stoi-czyli-o-preferencjach-polakow-slow-kilka\/","title":{"rendered":"Polska ciastkiem stoi, czyli o preferencjach Polak\u00f3w s\u0142\u00f3w kilka"},"content":{"rendered":"<p><em>Przeci\u0119tny Niemiec spo\u017cywa ok. 8,5 kg czekolady a Polak ok. 3 kg.\u00a0 Podejrzewam, \u017ce gdyby\u015bmy por\u00f3wnali rynki ciastek, by\u0142oby odwrotnie<\/em> &#8211; powiedzia\u0142 naszej redakcji Janusz Idczak, prezes Mondel\u0113z International.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3081\" src=\"http:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/MG_4022____-197x300.jpg\" alt=\"\" width=\"197\" height=\"300\" srcset=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/MG_4022____-197x300.jpg 197w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/MG_4022____-99x150.jpg 99w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/MG_4022____.jpg 394w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/p>\n<p><em>Polacy historycznie wychowali si\u0119 na ciastku i herbacie. Tradycja pieczenia ciast w domu, kupowania ich gdzie\u015b na bazarach 30 lat temu ukszta\u0142towa\u0142y polskiego konsumenta. Z kolei tereny dawnego zaboru rosyjskiego s\u0105 silnie skorelowane z piciem herbaty. Tymczasem kraje zachodnie wychowuj\u0105 si\u0119 raczej na s\u0142odyczach i na kawie. W PRL-u mieli\u015bmy ograniczony dost\u0119p do takich rzeczy \u2013 to naturalny stan. Powoli dostosowujemy si\u0119 do Europy w niekt\u00f3rych trendach, najszybciej posz\u0142o chyba z samochodami, z czekolad\u0105 te\u017c nam dobrze idzie. Ciastka s\u0105 faktycznie du\u017co silniejsze w Europie \u015arodkowo-Wschodniej. Tym trendem, kt\u00f3ry si\u0119 mocno rozwija jest te\u017c wspominane ju\u017c kilkukrotnie tzw. chocobakery &#8211; po\u0142\u0105czenie ciastek z czekolad\u0105. Konsument, kt\u00f3ry zna kategorie ciastek i czekolady z przesz\u0142o\u015bci, dwie dla niego naturalne rzeczy, mo\u017ce teraz wybiera\u0107 w ofercie Mondelez, gdzie w jednym produkcie to co najlepsze z ciastek i z czekolady dobrze ze sob\u0105 wsp\u00f3\u0142gra <\/em>&#8211; doda\u0142 Janusz Idczak.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3082\" src=\"http:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/Consumer-science-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/Consumer-science-300x200.jpg 300w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/Consumer-science-768x513.jpg 768w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/Consumer-science-150x100.jpg 150w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2017\/10\/Consumer-science.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Przeci\u0119tny Niemiec spo\u017cywa ok. 8,5 kg czekolady a Polak ok. 3 kg.\u00a0 Podejrzewam, \u017ce gdyby\u015bmy por\u00f3wnali rynki ciastek, by\u0142oby odwrotnie &#8211; powiedzia\u0142 naszej redakcji Janusz Idczak, prezes Mondel\u0113z International. Polacy historycznie wychowali si\u0119 na ciastku i herbacie. Tradycja pieczenia ciast w domu, kupowania ich gdzie\u015b na bazarach 30 lat temu ukszta\u0142towa\u0142y polskiego konsumenta. Z kolei [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,33],"tags":[290,291],"class_list":["post-3080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wydarzenia","category-rynek","tag-janusz-idczak","tag-mondelez-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Polska ciastkiem stoi, czyli o preferencjach Polak\u00f3w s\u0142\u00f3w kilka | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2017\/10\/30\/polska-ciastkiem-stoi-czyli-o-preferencjach-polakow-slow-kilka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polska ciastkiem stoi, czyli o preferencjach Polak\u00f3w s\u0142\u00f3w kilka | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Przeci\u0119tny Niemiec spo\u017cywa ok. 8,5 kg czekolady a Polak ok. 3 kg.\u00a0 Podejrzewam, \u017ce gdyby\u015bmy por\u00f3wnali rynki ciastek, by\u0142oby odwrotnie &#8211; powiedzia\u0142 naszej redakcji Janusz Idczak, prezes Mondel\u0113z International. Polacy historycznie wychowali si\u0119 na ciastku i herbacie. Tradycja pieczenia ciast w domu, kupowania ich gdzie\u015b na bazarach 30 lat temu ukszta\u0142towa\u0142y polskiego konsumenta. 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