Kampania Oran\u017cady Hellena \u2013 #HELLEND\u017b \u2013 zyskuje kolejn\u0105 ods\u0142on\u0119. Agencja marketingowa LoveBrands Group wraz z mark\u0105 ponownie przypominaj\u0105, \u017ce my, Polacy, naprawd\u0119 mamy si\u0119 czym chwali\u0107 \u2013 a co ciekawe, cz\u0119sto to w\u0142a\u015bnie osoby z zagranicy widz\u0105 to najlepiej. Ich spojrzenie, pe\u0142ne sympatii i uznania dla Polski i Polak\u00f3w, staje si\u0119 naturalnym impulsem do tego, by spojrze\u0107 na siebie troch\u0119 \u0142askawszym okiem.<\/p>\n
Nowa edycja kampanii rozwija t\u0119 perspektyw\u0119, pokazuj\u0105c Polsk\u0119 i Polak\u00f3w oczami zagranicy \u2013 jako kraj i ludzi, kt\u00f3rzy budz\u0105 podziw i pozytywne emocje. W dzia\u0142ania anga\u017cowani s\u0105 tw\u00f3rcy internetowi, w tym osoby z zagranicy mieszkaj\u0105ce w Polsce, kt\u00f3re w naturalny spos\u00f3b dziel\u0105 si\u0119 swoim uznaniem i do\u015bwiadczeniem w mediach spo\u0142eczno\u015bciowych (Instagram i TikTok).<\/p>\n
W ramach aktywacji u\u017cytkownicy s\u0105 zach\u0119cani do dzielenia si\u0119 w komentarzach tym, z czego s\u0105 dumni \u2013 zar\u00f3wno w kontek\u015bcie ma\u0142ych, codziennych sukces\u00f3w, jak i wi\u0119kszych osi\u0105gni\u0119\u0107. W ten spos\u00f3b marka buduje zaanga\u017cowan\u0105 spo\u0142eczno\u015b\u0107 i tworzy przestrze\u0144 do pozytywnej wymiany do\u015bwiadcze\u0144.<\/p>\n
Kampania opiera si\u0119 na prostym mechanizmie \u2013 ludzie \u0142atwiej dostrzegaj\u0105 swoj\u0105 warto\u015b\u0107, gdy widz\u0105, jak s\u0105 postrzegani przez innych. Zewn\u0119trzne uznanie dzia\u0142a jak lustro, w kt\u00f3rym mo\u017cemy zobaczy\u0107 siebie w bardziej \u017cyczliwym \u015bwietle. #HELLEND\u017b wykorzystuje ten insight, zach\u0119caj\u0105c do wi\u0119kszej otwarto\u015bci i dumy z w\u0142asnych osi\u0105gni\u0119\u0107.<\/p>\n
<\/p>\n
W tej ods\u0142onie #HELLEND\u017bU ws\u0142uchujemy si\u0119 w g\u0142osy z zewn\u0105trz \u2013 w to, jak widz\u0105 nas obcokrajowcy, kt\u00f3rzy cz\u0119sto z du\u017c\u0105 sympati\u0105 i uznaniem m\u00f3wi\u0105 o Polsce i Polakach. Z u\u015bmiechem przygl\u0105damy si\u0119 tym opiniom i opowie\u015bciom o nas samych \u2013 zar\u00f3wno o naszych zaletach, jak i drobnych przywarach, z kt\u00f3rych nie zawsze zdajemy sobie spraw\u0119. Chcieli\u015bmy pokaza\u0107, \u017ce my, Polacy, naprawd\u0119 mamy si\u0119 czym chwali\u0107 \u2013 wystarczy spojrze\u0107 na siebie troch\u0119 inaczej<\/p>\n
Ewelina Paw\u0142owska, Client Service Director w LoveBrands Group<\/p><\/blockquote>\n
<\/p>\n
Kluczowy w tym projekcie by\u0142 dob\u00f3r odpowiednich narz\u0119dzi i kana\u0142\u00f3w dotarcia. Postawili\u015bmy na influencer marketing i szerokie dzia\u0142ania digitalowe, poniewa\u017c to w\u0142a\u015bnie one pozwalaj\u0105 skutecznie dociera\u0107 do r\u00f3\u017cnych grup odbiorc\u00f3w i budowa\u0107 zaanga\u017cowanie. Tw\u00f3rcy internetowi, szczeg\u00f3lnie ci funkcjonuj\u0105cy na styku kultur, w naturalny spos\u00f3b wpisuj\u0105 si\u0119 w ide\u0119 kampanii i nadaj\u0105 jej autentyczno\u015bci<\/p>\n
Weronika Szmaja, Project Manager w LoveBrands Group<\/p>\n
<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Kampania Oran\u017cady Hellena \u2013 #HELLEND\u017b \u2013 zyskuje kolejn\u0105 ods\u0142on\u0119. Agencja marketingowa LoveBrands Group wraz z mark\u0105 ponownie przypominaj\u0105, \u017ce my, Polacy, naprawd\u0119 mamy si\u0119 czym chwali\u0107 \u2013 a co ciekawe, cz\u0119sto to w\u0142a\u015bnie osoby z zagranicy widz\u0105 to najlepiej. Ich spojrzenie, pe\u0142ne sympatii i uznania dla Polski i Polak\u00f3w, staje si\u0119 naturalnym impulsem do tego, […]<\/p>\n","protected":false},"author":2,"featured_media":30515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2846,33],"tags":[2900],"class_list":["post-30514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-napoje-nektary-wody-oraz-soki","category-rynek-i-trendy","category-rynek","tag-hellendz"],"yoast_head":"\n
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