{"id":30443,"date":"2026-05-11T10:33:02","date_gmt":"2026-05-11T08:33:02","guid":{"rendered":"https:\/\/www.bikotech.pl\/?p=30443"},"modified":"2026-05-11T10:33:02","modified_gmt":"2026-05-11T08:33:02","slug":"oskar-marketingu-dla-piatnicy","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2026\/05\/11\/oskar-marketingu-dla-piatnicy\/","title":{"rendered":"Oskar marketingu dla Pi\u0105tnicy"},"content":{"rendered":"<p>Pi\u0105tnica drugi rok z kolei znalaz\u0142a si\u0119 w gronie najsilniejszych marek na polskim rynku, zdobywaj\u0105c wyr\u00f3\u017cnienia w presti\u017cowym rankingu Best Brands Poland 2026. Marka zosta\u0142a doceniona w dw\u00f3ch kluczowych kategoriach \u2013 Best Polish Brand oraz Best Overall Brand. Pi\u0105tnica pozostaje jednocze\u015bnie jedyn\u0105 mark\u0105 mleczarsk\u0105 wyr\u00f3\u017cnion\u0105 w tegorocznej edycji.<\/p>\n<p>Best Brands to mi\u0119dzynarodowy, niezale\u017cny ranking uznawany za jedno z najbardziej presti\u017cowych wyr\u00f3\u017cnie\u0144 marketingowych na \u015bwiecie. O jego wyj\u0105tkowo\u015bci decyduje metodologia oparta na dw\u00f3ch wska\u017anikach: \u201eShare of Wallet\u201d, odzwierciedlaj\u0105cy realny sukces rynkowy marki w Polsce oraz \u201eShare of Soul\u201d, pokazuj\u0105cy, kt\u00f3re z nich zdoby\u0142y zaufanie, uznanie i sympati\u0119 konsument\u00f3w. Ranking wyr\u00f3\u017cnia zatem marki, kt\u00f3re nie tylko osi\u0105gaj\u0105 sukces biznesowy, lecz tak\u017ce buduj\u0105 siln\u0105 wi\u0119\u017a emocjonaln\u0105 z odbiorcami, odpowiadaj\u0105 na ich potrzeby i wyznaczaj\u0105 kierunki rozwoju rynku.<\/p>\n<p>Badanie Best Brands Poland 2026 zosta\u0142o przeprowadzone przez NIQ i obj\u0119\u0142o ponad 400 marek w 40 kategoriach produktowych. Wzi\u0119\u0142o w nim udzia\u0142 8 tysi\u0119cy respondent\u00f3w. TOP 60 najsilniejszych marek zakwalifikowa\u0142o si\u0119 do fina\u0142u Best Brands Awards, w tym marka Pi\u0105tnica.<\/p>\n<p>Obecno\u015b\u0107 Pi\u0105tnicy w dw\u00f3ch kategoriach rankingu podkre\u015bla, \u017ce marka skutecznie \u0142\u0105czy sukces biznesowy z budowaniem trwa\u0142ych relacji z konsumentami. To tak\u017ce potwierdzenie, \u017ce konsekwentne inwestowanie w jako\u015b\u0107, rozw\u00f3j oferty oraz zaufanie klient\u00f3w pozostaj\u0105 fundamentem d\u0142ugofalowego wzmacniania pozycji marki na rynku.<\/p>\n<p>Best Brands Awards okre\u015blane s\u0105 mianem \u201eOscar\u00f3w Marketingu\u201d. Ranking realizowany jest w wielu krajach Europy i od lat stanowi jeden z najwa\u017cniejszych wyznacznik\u00f3w si\u0142y marki oraz jej relacji z konsumentami.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pi\u0105tnica drugi rok z kolei znalaz\u0142a si\u0119 w gronie najsilniejszych marek na polskim rynku, zdobywaj\u0105c wyr\u00f3\u017cnienia w presti\u017cowym rankingu Best Brands Poland 2026. Marka zosta\u0142a doceniona w dw\u00f3ch kluczowych kategoriach \u2013 Best Polish Brand oraz Best Overall Brand. Pi\u0105tnica pozostaje jednocze\u015bnie jedyn\u0105 mark\u0105 mleczarsk\u0105 wyr\u00f3\u017cnion\u0105 w tegorocznej edycji. Best Brands to mi\u0119dzynarodowy, niezale\u017cny ranking uznawany [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,48],"tags":[787],"class_list":["post-30443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mleczarstwo","category-polecamy","tag-osm-piatnica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oskar marketingu dla Pi\u0105tnicy | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2026\/05\/11\/oskar-marketingu-dla-piatnicy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oskar marketingu dla Pi\u0105tnicy | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Pi\u0105tnica drugi rok z kolei znalaz\u0142a si\u0119 w gronie najsilniejszych marek na polskim rynku, zdobywaj\u0105c wyr\u00f3\u017cnienia w presti\u017cowym rankingu Best Brands Poland 2026. 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