{"id":29847,"date":"2026-02-24T10:24:42","date_gmt":"2026-02-24T09:24:42","guid":{"rendered":"https:\/\/www.bikotech.pl\/?p=29847"},"modified":"2026-02-24T10:24:42","modified_gmt":"2026-02-24T09:24:42","slug":"segment-premium-napedza-rynek-piwa-corona-extra-odpowiada-nowym-formatem","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2026\/02\/24\/segment-premium-napedza-rynek-piwa-corona-extra-odpowiada-nowym-formatem\/","title":{"rendered":"Segment premium nap\u0119dza rynek piwa. Corona Extra odpowiada nowym formatem"},"content":{"rendered":"<h3><strong>Wybory doros\u0142ych konsument\u00f3w na rynku piwa potwierdzaj\u0105 \u2013 segment premium ma si\u0119 \u015bwietnie, co daje producentom pole do rozwoju portfolio. <\/strong><strong>Corona Extra w\u0142a\u015bnie zaprezentowa\u0142a nowo\u015b\u0107: kultowy lager w puszce 0,5L.<\/strong><\/h3>\n<p>Rynek piwa w Polsce nieustannie ewoluuje, jednak jeden z kluczowych trend\u00f3w pozostaje w ostatnim czasie niezmienny \u2013 rosn\u0105ce znaczenie segment\u00f3w TOP Premium i Ultra Premium. Konsumenci, si\u0119gaj\u0105c po piwo, stawiaj\u0105 co raz cz\u0119\u015bciej na jako\u015b\u0107 i na to, co stoi za dan\u0105 mark\u0105. To w\u0142a\u015bnie te czynniki sprawiaj\u0105, \u017ce piwa premium utrzymuj\u0105 stabilny wzrost, gdy ca\u0142a bran\u017ca piwna notuje raczej spadek wolumenu sprzeda\u017cy.<\/p>\n<p>&nbsp;<\/p>\n<p>Corona, uznana za najbardziej warto\u015bciow\u0105 mark\u0119 piwa na \u015bwiecie<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, rozwija swoje portfolio, by jeszcze lepiej trafia\u0107 w oczekiwania r\u00f3\u017cnych grup odbiorc\u00f3w. W\u0142a\u015bnie wprowadza do sprzeda\u017cy nowy format, puszk\u0119 0,5L. Nowe wydanie to przemy\u015blana odpowied\u017a na przyzwyczajenia zakupowe Polak\u00f3w &#8211; puszka 0,5L jest od wielu lat najlepiej sprzedaj\u0105cym si\u0119 formatem piwa na polskim rynku. Mimo tego piwa z segmentu TOP Premium w takim opakowaniu to nadal stosunkowa rzadko\u015b\u0107. Nowa Corona Extra w puszce to krok w kierunku konsument\u00f3w, kt\u00f3rzy preferuj\u0105 piwa w wi\u0119kszym opakowaniu.<\/p>\n<p>&nbsp;<\/p>\n<p>Dotychczasowe portfolio marki w Polsce \u2013 Corona Extra i bezalkoholowy wariant Corona Cero, dost\u0119pne by\u0142o w szklanej butelce 0,33L. Nowy format jest ju\u017c w sprzeda\u017cy na terenie ca\u0142ej Polski, dost\u0119pny r\u00f3wnie\u017c w zgrzewkach 500ml x24. Nowa puszka 0,5l jest obj\u0119ta systemem kaucyjnym. Lokalnym <strong>dystrybutorem marki Corona jest Coca-Cola HBC Polska i Kraje Ba\u0142tyckie.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Wed\u0142ug oficjalnego rankingu Kantar z 2024 roku.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wybory doros\u0142ych konsument\u00f3w na rynku piwa potwierdzaj\u0105 \u2013 segment premium ma si\u0119 \u015bwietnie, co daje producentom pole do rozwoju portfolio. Corona Extra w\u0142a\u015bnie zaprezentowa\u0142a nowo\u015b\u0107: kultowy lager w puszce 0,5L. Rynek piwa w Polsce nieustannie ewoluuje, jednak jeden z kluczowych trend\u00f3w pozostaje w ostatnim czasie niezmienny \u2013 rosn\u0105ce znaczenie segment\u00f3w TOP Premium i Ultra Premium. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2274,2263],"tags":[504,2789],"class_list":["post-29847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-browarnictwo","category-nowe-produkty","category-nowosci-handlowe","tag-coca-cola-hbc-polska","tag-corona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segment premium nap\u0119dza rynek piwa. 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Rynek piwa w Polsce nieustannie ewoluuje, jednak jeden z kluczowych trend\u00f3w pozostaje w ostatnim czasie niezmienny \u2013 rosn\u0105ce znaczenie segment\u00f3w TOP Premium i Ultra Premium. 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