{"id":28832,"date":"2025-11-17T10:11:29","date_gmt":"2025-11-17T09:11:29","guid":{"rendered":"https:\/\/www.bikotech.pl\/?p=28832"},"modified":"2025-11-17T10:11:29","modified_gmt":"2025-11-17T09:11:29","slug":"siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/","title":{"rendered":"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood"},"content":{"rendered":"<h3><strong>W \u017babce w\u0142a\u015bnie zadebiutowa\u0142a nowa marka w\u0142asna \u2013 Good Mood. To przek\u0105ski, napoje i s\u0142odycze stworzone, by sprawia\u0107 rado\u015b\u0107 pysznym smakiem, kolorowym designem i korzystn\u0105 cen\u0105. Na start w ofercie znalaz\u0142y si\u0119 m.in. croissanty, czekolady, ciastka i owocowe smoothie. Produkty dost\u0119pne s\u0105 wy\u0142\u0105cznie w sieci \u017babka, kt\u00f3ra liczy ju\u017c 12 tysi\u0119cy sklep\u00f3w.<\/strong><\/h3>\n<h5><strong>Good Mood wyr\u00f3\u017cnia si\u0119 na p\u00f3\u0142ce<\/strong><\/h5>\n<p>Mark\u0119 \u0142atwo rozpozna\u0107 dzi\u0119ki \u017c\u00f3\u0142tym opakowaniom i umieszczonym na nich \u201e\u015bmiej\u0105cym si\u0119\u201d oczom, przypominaj\u0105cym radosne emotikony. Na pocz\u0105tek w ofercie znalaz\u0142y si\u0119 egzotyczne smoothie o smakach mango\u2013marakuja oraz ananas\u2013kokos, chrupi\u0105ce wafle czekoladowe DOUBLE CACAO i w wersji powi\u0119kszonej \u2013 MAXXXI, delikatne croissanty z owocowymi nadzieniami, a tak\u017ce ciasteczka ma\u015blane oraz wype\u0142nione wi\u015bniowym i jab\u0142kowym nadzieniem. Do tego mleczna i bia\u0142a czekolada, r\u00f3wnie\u017c w wersji b\u0105belkowej \u2013 s\u0142odka przyjemno\u015b\u0107 dla ka\u017cdego w rozmiarze klasycznej tabliczki czekolady, jak i w wi\u0119kszej gramaturze.<\/p>\n<p>&nbsp;<\/p>\n<p>Ju\u017c niebawem pojawi\u0105 si\u0119 r\u00f3wnie\u017c produkty w wersji orzechowej czy czekoladowej. Wszystkie wyroby z kakao maj\u0105 certyfikat Rainforest Alliance, co potwierdza, \u017ce surowce pochodz\u0105 ze zr\u00f3wnowa\u017conych upraw i powstaj\u0105 z poszanowaniem \u015brodowiska.<\/p>\n<blockquote><p>\u2013 <em>Klienci coraz cz\u0119\u015bciej wybieraj\u0105 marki w\u0142asne, poszukuj\u0105c dobrej jako\u015bci w atrakcyjnej cenie. Nasza nowa marka Good Mood idealnie wpisuje si\u0119 w ten trend. Po raz kolejny udowadniamy, \u017ce marka w\u0142asna nie musi by\u0107 odtw\u00f3rcza, ale mo\u017ce anga\u017cowa\u0107 swoim unikatowym brandingiem i oryginalnymi aktywacjami. Zale\u017cy nam, by produkty Good Mood od pierwszego spojrzenia wywo\u0142ywa\u0142y u\u015bmiech \u2013 st\u0105d radosne oczy, kt\u00f3re zaczepnie na nas patrz\u0105 z ka\u017cdego opakowania. Czekolady, ciastka czy smoothie to pyszne propozycje zar\u00f3wno dla dzieci, jak i doros\u0142ych, kt\u00f3rzy chc\u0105 si\u0119gn\u0105\u0107 po przyjemno\u015bciow\u0105 przek\u0105sk\u0119. B\u0119dziemy rozwija\u0107 mark\u0119 Good Mood, poszerzaj\u0105c jej asortyment o nowe produkty z uwielbianych przez naszych klient\u00f3w kategorii<\/em><\/p><\/blockquote>\n<p>\u2013 m\u00f3wi <strong>Jan Kisielewski<\/strong>, Brand &amp; Innovation Director w \u017babka Polska.<\/p>\n<h5><strong>Marka pe\u0142na charakteru<\/strong><\/h5>\n<p>Ka\u017cdy produkt Good Mood \u201eo\u017cywa\u201d dzi\u0119ki doklejonym oczom, kt\u00f3re nadaj\u0105 mu indywidualny charakter. Przyci\u0105gaj\u0105 wzrok, a jednocze\u015bnie mo\u017cna je wykorzysta\u0107 w materia\u0142ach marketingowych \u2013 np. na ekranach w sklepie. W po\u0142\u0105czeniu z wyrazistym \u017c\u00f3\u0142tym t\u0142em zabieg ten sprawia, \u017ce produkty wyr\u00f3\u017cniaj\u0105 si\u0119 na p\u00f3\u0142ce i tworz\u0105 sp\u00f3jny, rozpoznawalny wizerunek marki.<\/p>\n<p>&nbsp;<\/p>\n<p>Produkty Good Mood promowane s\u0105 w sklepach (za pomoc\u0105 oznacznik\u00f3w i ekran\u00f3w Digital Signage) oraz w kana\u0142ach w\u0142asnych \u017babki: w aplikacji mobilnej, na stronie WWW i w mediach spo\u0142eczno\u015bciowych, w tym na Facebooku i TikToku.<\/p>\n<p>&nbsp;<\/p>\n<p>Wi\u0119cej o ofercie \u017babki i promocjach w sieci: <a href=\"https:\/\/www.zabka.pl\/gazetka-promocyjna\/\">https:\/\/www.zabka.pl\/gazetka-promocyjna\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W \u017babce w\u0142a\u015bnie zadebiutowa\u0142a nowa marka w\u0142asna \u2013 Good Mood. To przek\u0105ski, napoje i s\u0142odycze stworzone, by sprawia\u0107 rado\u015b\u0107 pysznym smakiem, kolorowym designem i korzystn\u0105 cen\u0105. Na start w ofercie znalaz\u0142y si\u0119 m.in. croissanty, czekolady, ciastka i owocowe smoothie. Produkty dost\u0119pne s\u0105 wy\u0142\u0105cznie w sieci \u017babka, kt\u00f3ra liczy ju\u017c 12 tysi\u0119cy sklep\u00f3w. Good Mood wyr\u00f3\u017cnia [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,994],"tags":[2668,2523],"class_list":["post-28832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rynek","category-sieci-handlowe","tag-jan-kisielewski","tag-zabka-polska"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"W \u017babce w\u0142a\u015bnie zadebiutowa\u0142a nowa marka w\u0142asna \u2013 Good Mood. To przek\u0105ski, napoje i s\u0142odycze stworzone, by sprawia\u0107 rado\u015b\u0107 pysznym smakiem, kolorowym designem i korzystn\u0105 cen\u0105. Na start w ofercie znalaz\u0142y si\u0119 m.in. croissanty, czekolady, ciastka i owocowe smoothie. Produkty dost\u0119pne s\u0105 wy\u0142\u0105cznie w sieci \u017babka, kt\u00f3ra liczy ju\u017c 12 tysi\u0119cy sklep\u00f3w. Good Mood wyr\u00f3\u017cnia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T09:11:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2025\/11\/GM1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1511\" \/>\n\t<meta property=\"og:image:height\" content=\"1133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monika Skrzyszowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika Skrzyszowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/\",\"name\":\"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2025-11-17T09:11:29+00:00\",\"dateModified\":\"2025-11-17T09:11:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e\",\"name\":\"Monika Skrzyszowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g\",\"caption\":\"Monika Skrzyszowska\"},\"sameAs\":[\"http:\/\/www.bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/monika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/","og_locale":"pl_PL","og_type":"article","og_title":"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood | bikotech.pl","og_description":"W \u017babce w\u0142a\u015bnie zadebiutowa\u0142a nowa marka w\u0142asna \u2013 Good Mood. To przek\u0105ski, napoje i s\u0142odycze stworzone, by sprawia\u0107 rado\u015b\u0107 pysznym smakiem, kolorowym designem i korzystn\u0105 cen\u0105. Na start w ofercie znalaz\u0142y si\u0119 m.in. croissanty, czekolady, ciastka i owocowe smoothie. Produkty dost\u0119pne s\u0105 wy\u0142\u0105cznie w sieci \u017babka, kt\u00f3ra liczy ju\u017c 12 tysi\u0119cy sklep\u00f3w. Good Mood wyr\u00f3\u017cnia [&hellip;]","og_url":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/","og_site_name":"bikotech.pl","article_published_time":"2025-11-17T09:11:29+00:00","og_image":[{"width":1511,"height":1133,"url":"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2025\/11\/GM1.jpeg","type":"image\/jpeg"}],"author":"Monika Skrzyszowska","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Monika Skrzyszowska","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/","url":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/","name":"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood | bikotech.pl","isPartOf":{"@id":"https:\/\/www.bikotech.pl\/#website"},"datePublished":"2025-11-17T09:11:29+00:00","dateModified":"2025-11-17T09:11:29+00:00","author":{"@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e"},"breadcrumb":{"@id":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bikotech.pl\/index.php\/2025\/11\/17\/siegnij-po-dobry-nastroj-zabka-wprowadza-nowa-marke-wlasna-good-mood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.bikotech.pl\/"},{"@type":"ListItem","position":2,"name":"Si\u0119gnij po dobry nastr\u00f3j! \u017babka wprowadza now\u0105 mark\u0119 w\u0142asn\u0105 Good Mood"}]},{"@type":"WebSite","@id":"https:\/\/www.bikotech.pl\/#website","url":"https:\/\/www.bikotech.pl\/","name":"bikotech.pl","description":"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bikotech.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e","name":"Monika Skrzyszowska","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g","caption":"Monika Skrzyszowska"},"sameAs":["http:\/\/www.bikotech.pl"],"url":"https:\/\/www.bikotech.pl\/index.php\/author\/monika\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/28832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/comments?post=28832"}],"version-history":[{"count":1,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/28832\/revisions"}],"predecessor-version":[{"id":28834,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/28832\/revisions\/28834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media\/28833"}],"wp:attachment":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media?parent=28832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/categories?post=28832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/tags?post=28832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}