{"id":28102,"date":"2025-10-09T14:35:45","date_gmt":"2025-10-09T12:35:45","guid":{"rendered":"https:\/\/www.bikotech.pl\/?p=28102"},"modified":"2025-10-09T14:35:45","modified_gmt":"2025-10-09T12:35:45","slug":"lion-z-nowa-kampania-zrob-to-z-pazurem","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/","title":{"rendered":"LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d"},"content":{"rendered":"<h3><strong>Ruszy\u0142a og\u00f3lnopolska kampania LION \u201eZr\u00f3b to z pazurem\u201d, \u0142\u0105cz\u0105ca influencer\u00f3w, wideo marketing i miejsk\u0105 gr\u0119 terenow\u0105. Kluczowym elementem aktywuj\u0105cym jest gra miejska \u201eLION Hunt\u201d, kt\u00f3ra trwa od 8 pa\u017adziernika.<\/strong><\/h3>\n<p>Marka LION przedstawia now\u0105, odwa\u017cn\u0105 kampani\u0119 \u2013 \u201eZr\u00f3b to z pazurem\u201d, zach\u0119caj\u0105c\u0105 m\u0142odych ludzi do \u015bmia\u0142ego wyra\u017cania siebie, pr\u00f3bowania nowych rzeczy i cieszenia si\u0119 \u017cyciem z charakterem. Aby zaanga\u017cowa\u0107 odbiorc\u00f3w, marka przygotowa\u0142a kompleksow\u0105 komunikacj\u0119 i dzia\u0142ania w wielu obszarach. Cz\u0119\u015b\u0107 digital obejmuje m.in. konkurs w social media \u201eWyzwanie z pazurem od LION\u201d, spoty wideo emitowane na platformach: Facebook, Instagram, TikTok oraz YouTube oraz aktywacj\u0119 w przestrzeni miejskiej. Dzia\u0142ania zosta\u0142y wzmocnione wsp\u00f3\u0142prac\u0105 z popularnymi influencerami, kt\u00f3rzy wpisuj\u0105 si\u0119 w drapie\u017cny, ale pozytywny ton kampanii. W\u015br\u00f3d tw\u00f3rc\u00f3w znale\u017ali si\u0119 m.in. Jeleniewska, Blowek oraz reZigiusz.<\/p>\n<p>&nbsp;<\/p>\n<p>Kampania wykracza poza ekrany smartfon\u00f3w, anga\u017cuj\u0105c mieszka\u0144c\u00f3w stolicy. W ramach dzia\u0142a\u0144 OOH, kilkadziesi\u0105t paczkomat\u00f3w InPost na terenie Warszawy zosta\u0142o oklejonych w charakterystyczne barwy marki LION. Kluczowym elementem aktywuj\u0105cym jest gra miejska \u201eLION Hunt\u201d, kt\u00f3ra wystartowa\u0142a 8 pa\u017adziernika i potrwa do 15 pa\u017adziernika. Uczestnicy, korzystaj\u0105c z mapy, maj\u0105 za zadanie zlokalizowa\u0107 paczkomat z wizerunkiem marki LION, zrobi\u0107 mu zdj\u0119cie i opublikowa\u0107 je na swoich Instastories z oznaczeniem profilu @lion_polska. Organizator nagrodzi pierwszych 300 \u015bmia\u0142k\u00f3w. Szczeg\u00f3\u0142y i regulamin \u201eLION Hunt\u201d s\u0105 dost\u0119pne na stronie: <a href=\"https:\/\/www.brandbuddies.pl\/konkurs\/lion-hunt\/\">https:\/\/www.brandbuddies.pl\/konkurs\/lion-hunt\/<\/a>.<\/p>\n<blockquote><p>\u201c<em>Kampania Zr\u00f3b to z pazurem to nasz pomys\u0142 na nowoczesny marketing, kt\u00f3ry \u0142\u0105czy media spo\u0142eczno\u015bciowe z pozytywnymi do\u015bwiadczeniami w realnym \u015bwiecie. Chcemy zach\u0119ci\u0107 m\u0142odych odbiorc\u00f3w do wyra\u017cania siebie. Aktywacje LION, kt\u00f3re przygotowali\u015bmy w ramach kampanii, to doskona\u0142a okazja dla uczestnik\u00f3w, aby w kreatywny spos\u00f3b przedstawi\u0107 swoje postrzeganie danego tematu<\/em>\u201d<\/p><\/blockquote>\n<p>m\u00f3wi <strong>Karolina Trojak<\/strong>, Brand Manager LION &amp; Seasonals, Nestl\u00e9 Polska.<\/p>\n<p>&nbsp;<\/p>\n<p>Regulamin konkursu \u201eWyzwanie z pazurem od LION\u201d jest dost\u0119pny na: <a href=\"https:\/\/www.brandbuddies.pl\/konkurs\/lion\">https:\/\/www.brandbuddies.pl\/konkurs\/lion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ruszy\u0142a og\u00f3lnopolska kampania LION \u201eZr\u00f3b to z pazurem\u201d, \u0142\u0105cz\u0105ca influencer\u00f3w, wideo marketing i miejsk\u0105 gr\u0119 terenow\u0105. Kluczowym elementem aktywuj\u0105cym jest gra miejska \u201eLION Hunt\u201d, kt\u00f3ra trwa od 8 pa\u017adziernika. Marka LION przedstawia now\u0105, odwa\u017cn\u0105 kampani\u0119 \u2013 \u201eZr\u00f3b to z pazurem\u201d, zach\u0119caj\u0105c\u0105 m\u0142odych ludzi do \u015bmia\u0142ego wyra\u017cania siebie, pr\u00f3bowania nowych rzeczy i cieszenia si\u0119 \u017cyciem z [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2263],"tags":[2626],"class_list":["post-28102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nowosci-handlowe","tag-karolina-trojak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Ruszy\u0142a og\u00f3lnopolska kampania LION \u201eZr\u00f3b to z pazurem\u201d, \u0142\u0105cz\u0105ca influencer\u00f3w, wideo marketing i miejsk\u0105 gr\u0119 terenow\u0105. Kluczowym elementem aktywuj\u0105cym jest gra miejska \u201eLION Hunt\u201d, kt\u00f3ra trwa od 8 pa\u017adziernika. Marka LION przedstawia now\u0105, odwa\u017cn\u0105 kampani\u0119 \u2013 \u201eZr\u00f3b to z pazurem\u201d, zach\u0119caj\u0105c\u0105 m\u0142odych ludzi do \u015bmia\u0142ego wyra\u017cania siebie, pr\u00f3bowania nowych rzeczy i cieszenia si\u0119 \u017cyciem z [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T12:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2025\/10\/Nestle_LION_grafika.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monika Skrzyszowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika Skrzyszowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/\",\"name\":\"LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2025-10-09T12:35:45+00:00\",\"dateModified\":\"2025-10-09T12:35:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e\",\"name\":\"Monika Skrzyszowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g\",\"caption\":\"Monika Skrzyszowska\"},\"sameAs\":[\"http:\/\/www.bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/monika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2025\/10\/09\/lion-z-nowa-kampania-zrob-to-z-pazurem\/","og_locale":"pl_PL","og_type":"article","og_title":"LION z now\u0105 kampani\u0105 \u201eZr\u00f3b to z pazurem\u201d | bikotech.pl","og_description":"Ruszy\u0142a og\u00f3lnopolska kampania LION \u201eZr\u00f3b to z pazurem\u201d, \u0142\u0105cz\u0105ca influencer\u00f3w, wideo marketing i miejsk\u0105 gr\u0119 terenow\u0105. 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