{"id":27535,"date":"2025-08-22T11:05:16","date_gmt":"2025-08-22T09:05:16","guid":{"rendered":"https:\/\/www.bikotech.pl\/?p=27535"},"modified":"2025-08-22T11:05:16","modified_gmt":"2025-08-22T09:05:16","slug":"dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/","title":{"rendered":"\u201eDla spragnionych idealnego smaku\u201d &#8211; Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica"},"content":{"rendered":"<h3><strong>AQUA Carpatica<\/strong><strong>, marka naturalnie gazowanej wody mineralnej, kt\u00f3ra zaczyna\u0142a od obecno\u015bci w kana\u0142ach traditional trade i HoReCa obecnie rozwija swoj\u0105 dystrybucj\u0119 tak\u017ce na modern trade. Brand jest od teraz dost\u0119pny w sieciach supermarket\u00f3w InterMarche i E.Leclerc oraz w internetowym Frisco.pl. Marka informuje o tym konsument\u00f3w poprzez kampani\u0119 reklamow\u0105 przygotowan\u0105 przez agencj\u0119 Altavia Kamikaze + K2, kt\u00f3ra odpowiada zar\u00f3wno za warstw\u0119 kreatywn\u0105, jak i cz\u0119\u015b\u0107 mediow\u0105 dzia\u0142a\u0144. <\/strong><\/h3>\n<p>Grupa docelowa kampanii to w skali kraju konsumenci w wieku 18-44 lat, dodatkowo kampania celowana jest geograficznie w miasta, w kt\u00f3rych znajduj\u0105 si\u0119 sklepy sieci E.Leclerc i Intermarche (a tu grupa celowa to konsumenci w wieku 25-54 lat).<\/p>\n<p>&nbsp;<\/p>\n<p>Do zada\u0144 agencji nale\u017cy m.in. przygotowanie format\u00f3w statycznych i wideo (6-sek, 15-sek) na bazie wyprodukowanych rok wcze\u015bniej spot\u00f3w TV (r\u00f3wnie\u017c przez Altavia Kamikaze + K2) oraz przygotowanie post\u00f3w SoMe, jak r\u00f3wnie\u017c planowanie i zakup medi\u00f3w oraz prowadzenie kampanii (targetowanie, optymalizacja itp.).<\/p>\n<p>&nbsp;<\/p>\n<p>Kampania toczy si\u0119 pod has\u0142em <strong>\u201e<\/strong>Dla spragnionych idealnego smaku\u201d, a jej przekaz koncentruje si\u0119 na wskazaniu benefit\u00f3w i unikalnych walor\u00f3w smakowych pochodz\u0105cego z Karpat produktu oraz na poinformowaniu konsument\u00f3w o tym, \u017ce woda jest teraz dost\u0119pna w szerokiej dystrybucji \u2013 marka AQUA Carpatica, kt\u00f3ra zaczyna\u0142a od obecno\u015bci w kana\u0142ach traditional trade i HoReCa obecnie rozwija swoj\u0105 dystrybucj\u0119 tak\u017ce na modern trade. Touchpointy wykorzystywane w kampanii to digital i SoMe. Kampania potrwa do pocz\u0105tku wrze\u015bnia.<\/p>\n<p>&nbsp;<\/p>\n<p>Marka AQUA Carpatica wsp\u00f3\u0142pracuje z Altavia Kamikaze + K2 od 2024 roku, po wygranym przez t\u0119 agencj\u0119 przetargu. Wsp\u00f3\u0142praca obejmuje przede wszystkim takie obszary, jak zarz\u0105dzanie mediami spo\u0142eczno\u015bciowymi, wsparcie kreatywne oraz obs\u0142uga klienta w ramach bie\u017c\u0105cych dzia\u0142a\u0144.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AQUA Carpatica, marka naturalnie gazowanej wody mineralnej, kt\u00f3ra zaczyna\u0142a od obecno\u015bci w kana\u0142ach traditional trade i HoReCa obecnie rozwija swoj\u0105 dystrybucj\u0119 tak\u017ce na modern trade. Brand jest od teraz dost\u0119pny w sieciach supermarket\u00f3w InterMarche i E.Leclerc oraz w internetowym Frisco.pl. Marka informuje o tym konsument\u00f3w poprzez kampani\u0119 reklamow\u0105 przygotowan\u0105 przez agencj\u0119 Altavia Kamikaze + K2, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2274,934],"tags":[],"class_list":["post-27535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-napoje-nektary-wody-oraz-soki","category-nowe-produkty","category-nowe-technologie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201eDla spragnionych idealnego smaku\u201d - Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eDla spragnionych idealnego smaku\u201d - Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"AQUA Carpatica, marka naturalnie gazowanej wody mineralnej, kt\u00f3ra zaczyna\u0142a od obecno\u015bci w kana\u0142ach traditional trade i HoReCa obecnie rozwija swoj\u0105 dystrybucj\u0119 tak\u017ce na modern trade. Brand jest od teraz dost\u0119pny w sieciach supermarket\u00f3w InterMarche i E.Leclerc oraz w internetowym Frisco.pl. Marka informuje o tym konsument\u00f3w poprzez kampani\u0119 reklamow\u0105 przygotowan\u0105 przez agencj\u0119 Altavia Kamikaze + K2, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T09:05:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2025\/08\/AC_digital_intermarche_1x1_01-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monika Skrzyszowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika Skrzyszowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/\",\"name\":\"\u201eDla spragnionych idealnego smaku\u201d - Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2025-08-22T09:05:16+00:00\",\"dateModified\":\"2025-08-22T09:05:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201eDla spragnionych idealnego smaku\u201d &#8211; Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/e81947a66de3242fa2692365fa91ec3e\",\"name\":\"Monika Skrzyszowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c9bdead8ee4151f286daf9180bee0a45778419aa647ffaa81717697b7c8c1d6?s=96&d=mm&r=g\",\"caption\":\"Monika Skrzyszowska\"},\"sameAs\":[\"http:\/\/www.bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/monika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201eDla spragnionych idealnego smaku\u201d - Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2025\/08\/22\/dla-spragnionych-idealnego-smaku-altavia-kamikaze-k2-wspiera-debiut-aqua-carpatica\/","og_locale":"pl_PL","og_type":"article","og_title":"\u201eDla spragnionych idealnego smaku\u201d - Altavia Kamikaze + K2 wspiera debiut AQUA Carpatica | bikotech.pl","og_description":"AQUA Carpatica, marka naturalnie gazowanej wody mineralnej, kt\u00f3ra zaczyna\u0142a od obecno\u015bci w kana\u0142ach traditional trade i HoReCa obecnie rozwija swoj\u0105 dystrybucj\u0119 tak\u017ce na modern trade. 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