{"id":24939,"date":"2025-03-14T09:12:34","date_gmt":"2025-03-14T08:12:34","guid":{"rendered":"https:\/\/www.agroindustry.pl\/?p=24939"},"modified":"2025-03-14T09:15:54","modified_gmt":"2025-03-14T08:15:54","slug":"kupiec-zacheca-do-odkrycia-owsianek-na-nowo","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/","title":{"rendered":"Kupiec zach\u0119ca do odkrycia owsianek na nowo"},"content":{"rendered":"<p>Blisko 2\/3 Polak\u00f3w przynajmniej kilka razy w ci\u0105gu miesi\u0105ca pomija jeden z trzech g\u0142\u00f3wnych posi\u0142k\u00f3w. Co gorsza, w codziennym zabieganiu, a\u017c 15% z nas z g\u00f3ry zak\u0142ada, \u017ce pominie kt\u00f3ry\u015b z g\u0142\u00f3wnych posi\u0142k\u00f3w a 32% liczy, \u017ce spontanicznie z\u0142apie co\u015b w biegu. Wed\u0142ug dietetyk\u00f3w owsianki i p\u0142atki zbo\u017cowe mog\u0142yby okaza\u0107 si\u0119 produktem ratunkowym w takiej sytuacji ale\u00a0 31% Polak\u00f3w nigdy ich nie jada, a je\u015bli ju\u017c to raczej jako opcj\u0119 \u015bniadaniow\u0105.<\/p>\n<p>Najnowsza kampania dla owsianek Co\u015b na Z\u0105b (nowe has\u0142o: Owsianka Co\u015b na Z\u0105b? Nie tylko na \u015bniadanie, naturalnie!) oraz p\u0142atk\u00f3w zbo\u017cowych Kupiec (nowe has\u0142o: P\u0142atki Zbo\u017cowe Kupiec. Na ciep\u0142o, na zimno, na nowo, naturalnie!) uwzgl\u0119dnia ten insight, inspiruj\u0105c Polak\u00f3w aby na produkty te spojrze\u0107 z nieco innej perspektywy i doceni\u0107 ich walory.<\/p>\n<p>&#8211; <em>Wa\u017cnym elementem kampanii jest konkurs konsumencki realizowany na naszych social mediach,\u00a0 promowany tak\u017ce na no\u015bnikach reklamowych w sieciach handlowych(&#8230;), kt\u00f3rym chcemy zainspirowa\u0107 konsument\u00f3w aby po nasze owsianki i p\u0142atki zbo\u017cowe si\u0119gali nie tylko w domu i nie tylko na \u015bniadanie, cho\u0107 w obu przypadkach to tak\u017ce doskona\u0142y wyb\u00f3r. Wsp\u00f3\u0142prac\u0105 z naszymi ekspertami chcemy tak\u017ce zainspirowa\u0107 ich do kulinarnych eksperyment\u00f3w, w\u0142a\u015bnie z u\u017cyciem wysokiej jako\u015bci p\u0142atk\u00f3w zbo\u017cowych<\/em> \u2013 t\u0142umaczy Kamila Kurzawa, dyrektor marketingu firmy Kupiec.<\/p>\n<p>Konkurs, kt\u00f3ry trwa do 31 marca 2025 r., promowany b\u0119dzie nie tylko online, ale tak\u017ce bezpo\u015brednio w sieciach handlowych, m.in. Leclerc, Intermarche, poprzez promocj\u0119 in-store (woblery i standy) oraz w gazetkach promocyjnych wspomnianych sieci handlowych. Zadaniem uczestnik\u00f3w konkursu jest zakup owsianki Co\u015b Na Z\u0105b lub P\u0142atk\u00f3w Zbo\u017cowych Kupiec i wykonanie zdj\u0119cia tych produkt\u00f3w w miejscu, w kt\u00f3rym uczestnik po nie si\u0119gnie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24942 size-full\" src=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2025\/03\/Infografika_Jak-sie-odzywia-Polak-2025-scaled.jpg\" alt=\"\" width=\"608\" height=\"2560\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blisko 2\/3 Polak\u00f3w przynajmniej kilka razy w ci\u0105gu miesi\u0105ca pomija jeden z trzech g\u0142\u00f3wnych posi\u0142k\u00f3w. Co gorsza, w codziennym zabieganiu, a\u017c 15% z nas z g\u00f3ry zak\u0142ada, \u017ce pominie kt\u00f3ry\u015b z g\u0142\u00f3wnych posi\u0142k\u00f3w a 32% liczy, \u017ce spontanicznie z\u0142apie co\u015b w biegu. Wed\u0142ug dietetyk\u00f3w owsianki i p\u0142atki zbo\u017cowe mog\u0142yby okaza\u0107 si\u0119 produktem ratunkowym w takiej [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[912,48,911],"tags":[2080,1844],"class_list":["post-24939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conveniencertg","category-polecamy","category-slodyczeprzekaski","tag-kamila-kurzawa","tag-kupiec"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kupiec zach\u0119ca do odkrycia owsianek na nowo | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kupiec zach\u0119ca do odkrycia owsianek na nowo | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Blisko 2\/3 Polak\u00f3w przynajmniej kilka razy w ci\u0105gu miesi\u0105ca pomija jeden z trzech g\u0142\u00f3wnych posi\u0142k\u00f3w. 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Wed\u0142ug dietetyk\u00f3w owsianki i p\u0142atki zbo\u017cowe mog\u0142yby okaza\u0107 si\u0119 produktem ratunkowym w takiej [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T08:12:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T08:15:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2025\/03\/grafiki-do-agro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ola Wojnarowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ola Wojnarowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/\",\"name\":\"Kupiec zach\u0119ca do odkrycia owsianek na nowo | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2025-03-14T08:12:34+00:00\",\"dateModified\":\"2025-03-14T08:15:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kupiec zach\u0119ca do odkrycia owsianek na nowo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\",\"name\":\"Ola Wojnarowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"caption\":\"Ola Wojnarowska\"},\"sameAs\":[\"http:\/\/bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/ola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kupiec zach\u0119ca do odkrycia owsianek na nowo | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2025\/03\/14\/kupiec-zacheca-do-odkrycia-owsianek-na-nowo\/","og_locale":"pl_PL","og_type":"article","og_title":"Kupiec zach\u0119ca do odkrycia owsianek na nowo | bikotech.pl","og_description":"Blisko 2\/3 Polak\u00f3w przynajmniej kilka razy w ci\u0105gu miesi\u0105ca pomija jeden z trzech g\u0142\u00f3wnych posi\u0142k\u00f3w. 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