{"id":22867,"date":"2024-04-23T08:43:12","date_gmt":"2024-04-23T06:43:12","guid":{"rendered":"https:\/\/www.agroindustry.pl\/?p=22867"},"modified":"2024-04-23T08:47:52","modified_gmt":"2024-04-23T06:47:52","slug":"polacy-pokochali-gruzinskie-wina","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2024\/04\/23\/polacy-pokochali-gruzinskie-wina\/","title":{"rendered":"Polacy pokochali gruzi\u0144skie wina"},"content":{"rendered":"

Wed\u0142ug danych National Wine Agency of Georgia (LEPL) w ci\u0105gu trzech pierwszych miesi\u0119cy 2024 roku do Polski przyjecha\u0142o ponad p\u00f3\u0142tora miliona litr\u00f3w wina z Gruzji. W 2023 roku Gruzja wyeksportowa\u0142a wino do 65 kraj\u00f3w i umocni\u0142a swoj\u0105 pozycj\u0119 na strategicznych rynkach, spo\u015br\u00f3d kt\u00f3rych Polska jest liderem.<\/p>\n

National Wine Agency of Georgia liczy na o\u017cywienie po pe\u0142nym wyzwa\u0144 2023 roku. Analiza pierwszych trzech miesi\u0119cy 2024 roku wskazuje na przyspieszenie. Por\u00f3wnuj\u0105c kwarta\u0142 do kwarta\u0142u, warto\u015b\u0107 wina wyeksportowanego do Polski wzros\u0142a o 22 a ilo\u015b\u0107 o 26%.<\/p>\n

Wiele wskazuje, \u017ce to dopiero pocz\u0105tek poniewa\u017c National Wine Agency of Georgia realizuje programy komunikacyjne oraz misje biznesowe. Zar\u00f3wno w Europie jak i w Stanach Zjednoczonych i Azji budowane s\u0105 eksperckie partnerstwa i projekty adresowane do bran\u017cy biznesowej, sommelier\u00f3w jak i mi\u0142o\u015bnik\u00f3w wina. Polska odgrywa tu kluczow\u0105 rol\u0119, jako strategiczny rynek eksportowy dla wina z Gruzji.<\/p>\n

Fenomen wina gruzi\u0144skiego w Polsce<\/h5>\n

Gruzja uruchomi\u0142a nowe rynki eksportowe w 2010 roku, a kilka lat p\u00f3\u017aniej s\u0142ynna gruzi\u0144ska metoda produkcji wina w qvevri o 8000-letniej tradycji zosta\u0142a uznana jako cz\u0119\u015b\u0107 niematerialnego dziedzictwa kulturowego ludzko\u015bci i znalaz\u0142a si\u0119 na li\u015bcie UNESCO. To wszystko prze\u0142o\u017cy\u0142o si\u0119 na wzmo\u017con\u0105 wymian\u0119 handlow\u0105 tak\u017ce z Polsk\u0105.
\nZ bada\u0144 przeprowadzonych przez instytut SW Research na zlecenie National Wine Agency of Georgia w 2022 wynika, \u017ce blisko po\u0142owa os\u00f3b deklaruj\u0105cych spo\u017cycie wina pr\u00f3bowa\u0142a ju\u017c wina gruzi\u0144skiego i zdecydowana wi\u0119kszo\u015b\u0107 tej grupy (89%) je polubi\u0142a.<\/p>\n

Jeden z najpopularniejszych obecnie trend\u00f3w win naturalnych i tzw. bursztynowych ma swoje pocz\u0105tki w Gruzji, gdzie do fermentacji u\u017cywa si\u0119 qvevri \u2013 glinianych naczy\u0144, kt\u00f3re dla utrzymania sta\u0142ej i niskiej temperatury s\u0105 zakopywane w ziemi. Po\u0142\u0105czenie tej tradycji z nowoczesnym my\u015bleniem o produkcji wina to znak rozpoznawczy win gruzi\u0144skich. W Polsce od lat czerwone, p\u00f3\u0142s\u0142odkie wina gruzi\u0144skie maj\u0105 swoich mi\u0142o\u015bnik\u00f3w ale wytrawne odmiany z ka\u017cdym rokiem zyskuj\u0105 kolejnych wielbicieli<\/em>. \u2014 komentuje Tamta Kvelaidze, szefowa departamentu marketingu i PR LEPL National Wine Agency.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Wed\u0142ug danych National Wine Agency of Georgia (LEPL) w ci\u0105gu trzech pierwszych miesi\u0119cy 2024 roku do Polski przyjecha\u0142o ponad p\u00f3\u0142tora miliona litr\u00f3w wina z Gruzji. W 2023 roku Gruzja wyeksportowa\u0142a wino do 65 kraj\u00f3w i umocni\u0142a swoj\u0105 pozycj\u0119 na strategicznych rynkach, spo\u015br\u00f3d kt\u00f3rych Polska jest liderem. National Wine Agency of Georgia liczy na o\u017cywienie po […]<\/p>\n","protected":false},"author":2,"featured_media":22868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[327,1634,1633],"class_list":["post-22867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rynek","tag-gruzja","tag-national-wine-agency-of-georgia","tag-tamta-kvelaidze"],"yoast_head":"\nPolacy pokochali gruzi\u0144skie wina | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2024\/04\/23\/polacy-pokochali-gruzinskie-wina\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polacy pokochali gruzi\u0144skie wina | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Wed\u0142ug danych National Wine Agency of Georgia (LEPL) w ci\u0105gu trzech pierwszych miesi\u0119cy 2024 roku do Polski przyjecha\u0142o ponad p\u00f3\u0142tora miliona litr\u00f3w wina z Gruzji. 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