{"id":17073,"date":"2022-06-29T10:29:30","date_gmt":"2022-06-29T08:29:30","guid":{"rendered":"https:\/\/www.agroindustry.pl\/?p=17073"},"modified":"2022-06-29T10:33:00","modified_gmt":"2022-06-29T08:33:00","slug":"spada-sprzedaz-piwa-mimo-fali-upalow","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/","title":{"rendered":"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w"},"content":{"rendered":"\n<p><br>Badanie danych M\/platform dla segmentu handlu tradycyjnego<\/p>\n\n\n\n<p>Bran\u017ca piwna nadal mierzy si\u0119 z wyzwaniem zwi\u0105zanym z malej\u0105cym popytem na popularny z\u0142oty trunek. W ci\u0105gu roku, w handlu tradycyjnym kupiono o 9,9% hektolitr\u00f3w mniej tego alkoholu ni\u017c w roku poprzednim \u2013 wynika z najnowszego badania M\/platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"775\" src=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy.jpg\" alt=\"\" class=\"wp-image-17074\" srcset=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy.jpg 774w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy-350x350.jpg 350w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy-300x300.jpg 300w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy-150x150.jpg 150w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy-768x769.jpg 768w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/Comp_Mat.-prasowy-60x60.jpg 60w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n\n\n<p>Analitycy M\/analytics por\u00f3wnali sprzeda\u017c piwa podczas ostatniego d\u0142ugiego weekendu w czerwcu z analogicznym weekendem sprzed roku.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Podczas tegorocznej \u201eczerwc\u00f3wki\u201d i dni poprzedzaj\u0105cych kupili\u015bmy \u0142\u0105cznie o ponad 21 tysi\u0119cy hektolitr\u00f3w piwa mniej ni\u017c przed rokiem, co prze\u0142o\u017cy\u0142o si\u0119 na spadek o 4%.<\/p><\/blockquote>\n\n\n\n<p><em>Zar\u00f3wno w dni przed \u201eczerwc\u00f3wk\u0105\u201d, jak i w czwartek (Bo\u017ce Cia\u0142o) oraz pi\u0105tek konsumenci zdecydowanie rzadziej si\u0119gali po piwo. Cz\u0119\u015b\u0107 strat zosta\u0142a natomiast \u201eodrobiona\u201d w sobot\u0119 i niedziel\u0119. Pod koniec weekendu wzrost rok do roku si\u0119gn\u0105\u0142 6,6%. G\u0142\u00f3wny wp\u0142yw na to wywar\u0142a aura, czyli dwa upalne dni przynajmniej na terenie wi\u0119kszo\u015bci kraju <\/em>\u2013 skomentowa\u0142a badanie Ewa Rybo\u0142owicz, dyrektorka ds. analiz rynkowych M\/platform.<\/p>\n\n\n\n<p>W ubieg\u0142ym roku rekordowa sprzeda\u017c piwa \u2013 ponad 113 hektolitr\u00f3w \u2013 przypad\u0142a na \u015brod\u0119 oraz sobot\u0119. W tym roku rekord pad\u0142 jedynie w sobot\u0119, osi\u0105gaj\u0105c poziom a\u017c 116 hektolitr\u00f3w piwa sprzedanych w ci\u0105gu dnia.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>M\/analytics monitoruje i analizuje dane z ponad 10 tys. sklep\u00f3w tradycyjnych nale\u017c\u0105cych do M\/platform.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>M\/platform to cyfrowa platforma us\u0142ug, kt\u00f3ra wspiera tradycyjne punkty handlowe. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Badanie danych M\/platform dla segmentu handlu tradycyjnego Bran\u017ca piwna nadal mierzy si\u0119 z wyzwaniem zwi\u0105zanym z malej\u0105cym popytem na popularny z\u0142oty trunek. W ci\u0105gu roku, w handlu tradycyjnym kupiono o 9,9% hektolitr\u00f3w mniej tego alkoholu ni\u017c w roku poprzednim \u2013 wynika z najnowszego badania M\/platform. Analitycy M\/analytics por\u00f3wnali sprzeda\u017c piwa podczas ostatniego d\u0142ugiego weekendu w [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,33],"tags":[],"class_list":["post-17073","post","type-post","status-publish","format-standard","hentry","category-browarnictwo","category-rynek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Badanie danych M\/platform dla segmentu handlu tradycyjnego Bran\u017ca piwna nadal mierzy si\u0119 z wyzwaniem zwi\u0105zanym z malej\u0105cym popytem na popularny z\u0142oty trunek. W ci\u0105gu roku, w handlu tradycyjnym kupiono o 9,9% hektolitr\u00f3w mniej tego alkoholu ni\u017c w roku poprzednim \u2013 wynika z najnowszego badania M\/platform. Analitycy M\/analytics por\u00f3wnali sprzeda\u017c piwa podczas ostatniego d\u0142ugiego weekendu w [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T08:29:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-29T08:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/grafiki_do_agroindustry-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ola Wojnarowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ola Wojnarowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/\",\"name\":\"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2022-06-29T08:29:30+00:00\",\"dateModified\":\"2022-06-29T08:33:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\",\"name\":\"Ola Wojnarowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"caption\":\"Ola Wojnarowska\"},\"sameAs\":[\"http:\/\/bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/ola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/","og_locale":"pl_PL","og_type":"article","og_title":"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w | bikotech.pl","og_description":"Badanie danych M\/platform dla segmentu handlu tradycyjnego Bran\u017ca piwna nadal mierzy si\u0119 z wyzwaniem zwi\u0105zanym z malej\u0105cym popytem na popularny z\u0142oty trunek. W ci\u0105gu roku, w handlu tradycyjnym kupiono o 9,9% hektolitr\u00f3w mniej tego alkoholu ni\u017c w roku poprzednim \u2013 wynika z najnowszego badania M\/platform. Analitycy M\/analytics por\u00f3wnali sprzeda\u017c piwa podczas ostatniego d\u0142ugiego weekendu w [&hellip;]","og_url":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/","og_site_name":"bikotech.pl","article_published_time":"2022-06-29T08:29:30+00:00","article_modified_time":"2022-06-29T08:33:00+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2022\/06\/grafiki_do_agroindustry-1-1.jpg","type":"image\/jpeg"}],"author":"Ola Wojnarowska","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Ola Wojnarowska","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/","url":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/","name":"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w | bikotech.pl","isPartOf":{"@id":"https:\/\/www.bikotech.pl\/#website"},"datePublished":"2022-06-29T08:29:30+00:00","dateModified":"2022-06-29T08:33:00+00:00","author":{"@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21"},"breadcrumb":{"@id":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bikotech.pl\/index.php\/2022\/06\/29\/spada-sprzedaz-piwa-mimo-fali-upalow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.bikotech.pl\/"},{"@type":"ListItem","position":2,"name":"Spada sprzeda\u017c piwa, mimo fali upa\u0142\u00f3w"}]},{"@type":"WebSite","@id":"https:\/\/www.bikotech.pl\/#website","url":"https:\/\/www.bikotech.pl\/","name":"bikotech.pl","description":"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bikotech.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21","name":"Ola Wojnarowska","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g","caption":"Ola Wojnarowska"},"sameAs":["http:\/\/bikotech.pl"],"url":"https:\/\/www.bikotech.pl\/index.php\/author\/ola\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/17073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/comments?post=17073"}],"version-history":[{"count":2,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/17073\/revisions"}],"predecessor-version":[{"id":17077,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/17073\/revisions\/17077"}],"wp:attachment":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media?parent=17073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/categories?post=17073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/tags?post=17073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}