{"id":13790,"date":"2021-12-06T16:02:53","date_gmt":"2021-12-06T15:02:53","guid":{"rendered":"https:\/\/www.agroindustry.pl\/?p=13790"},"modified":"2021-12-10T10:51:26","modified_gmt":"2021-12-10T09:51:26","slug":"badanie-wplywu-koloru-na-konsumentow","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2021\/12\/06\/badanie-wplywu-koloru-na-konsumentow\/","title":{"rendered":"Badanie wp\u0142ywu koloru na konsument\u00f3w"},"content":{"rendered":"\n<p>GNT producent ro\u015blinnych barwnik\u00f3w spo\u017cywczych EXBERRY, uruchomi\u0142 \u201eThe Power of Colour\u201d, czyli badania nad wp\u0142ywem koloru na konsument\u00f3w i ich pogl\u0105dy na produkty. Trzeba mie\u0107 nadziej\u0119, \u017ce wyniki tych bada\u0144 pozwol\u0105 markom lepiej zrozumie\u0107, jak u\u017cywa\u0107 kolor\u00f3w do przyci\u0105gania i \u0142\u0105czenia si\u0119 z konsumentami.<\/p>\n\n\n\n<p> Wszystkie badania opieraj\u0105 si\u0119 na psychologii i semiotyce, a ich wyniki pomog\u0105 markom podej\u015b\u0107 do koloru z lepszym zrozumieniem, w jaki spos\u00f3b u\u017cycie niekt\u00f3rych kolor\u00f3w na opakowaniach i produktach spo\u017cywczych mo\u017ce by\u0107 pomocne lub szkodliwe.<\/p>\n\n\n\n<p><em>\u201eOczywiste jest, \u017ce uniwersalne podej\u015bcie do koloru szybko staje si\u0119 przestarza\u0142e. Jako us\u0142ugodawca, innowacja zawsze by\u0142a w naszym DNA, a ten pionierski projekt pozwala nam pomaga\u0107 klientom w znalezieniu najnowocze\u015bniejszych rozwi\u0105za\u0144 w zakresie kolorowania, kt\u00f3rych potrzebuj\u0105, aby wzmocni\u0107 ich pozycj\u0119 rynkow\u0105 i dotrze\u0107 do nowych odbiorc\u00f3w\u201d<\/em> \u2013  Maartje Hendrickx, kierownik ds. rozwoju rynku w GNT. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2021\/12\/jedzenie.jpg\" alt=\"\" class=\"wp-image-14013\" srcset=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2021\/12\/jedzenie.jpg 1024w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2021\/12\/jedzenie-300x169.jpg 300w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2021\/12\/jedzenie-768x432.jpg 768w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2021\/12\/jedzenie-150x84.jpg 150w, https:\/\/www.bikotech.pl\/wp-content\/uploads\/2021\/12\/jedzenie-730x410.jpg 730w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Badania psychologiczne maj\u0105 na celu zbudowanie perspektywy koloru i jego wp\u0142ywu na rynki od wewn\u0105trz.<\/figcaption><\/figure>\n\n\n\n<p>Psychologowie zbadali motywacje wybor\u00f3w konsumenckich, takie jak to, co kupuj\u0105 i dlaczego wybieraj\u0105 lub unikaj\u0105 okre\u015blonych przedmiot\u00f3w. Badania psychologiczne maj\u0105 na celu zbudowanie perspektywy koloru i jego wp\u0142ywu na rynki od wewn\u0105trz.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>  Na przyk\u0142ad \u017c\u00f3\u0142cie lub czerwienie mog\u0105 kojarzy\u0107 si\u0119 z \u017cywymi nastrojami, podczas gdy b\u0142\u0119kity mog\u0105 by\u0107 uspokajaj\u0105ce.<\/p><\/blockquote><\/figure>\n\n\n\n<p><em>\u201eKolor mo\u017ce wys\u0142a\u0107 dowoln\u0105 liczb\u0119 komunikat\u00f3w o markach i produktach. Mo\u017ce sygnalizowa\u0107 moment b\u0142ogiego eskapizmu, opowiada\u0107 historie o pochodzeniu i procesie, prezentowa\u0107 pot\u0119\u017cne sk\u0142adniki lub pomaga\u0107 w podkre\u015bleniu zdrowych receptur. The Power of Color pomaga markom my\u015ble\u0107 o kolorze w nowy spos\u00f3b, zag\u0142\u0119biaj\u0105c si\u0119 g\u0142\u0119biej ni\u017c kiedykolwiek wcze\u015bniej w jego kulturow\u0105 moc, jednocze\u015bnie zg\u0142\u0119biaj\u0105c psychologi\u0119 trend\u00f3w kolorystycznych\u201d<\/em> \u2013 Jill Janssen, szefowa Power of Colour w GNT.<\/p>\n\n\n\n<p>\u0179r\u00f3d\u0142a: https:\/\/www.foodprocessing.com.au\/content\/ingredients\/news\/colour-me-surprised-studying-how-colour-impacts-consumers-1592556726<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GNT producent ro\u015blinnych barwnik\u00f3w spo\u017cywczych EXBERRY, uruchomi\u0142 \u201eThe Power of Colour\u201d, czyli badania nad wp\u0142ywem koloru na konsument\u00f3w i ich pogl\u0105dy na produkty. Trzeba mie\u0107 nadziej\u0119, \u017ce wyniki tych bada\u0144 pozwol\u0105 markom lepiej zrozumie\u0107, jak u\u017cywa\u0107 kolor\u00f3w do przyci\u0105gania i \u0142\u0105czenia si\u0119 z konsumentami. Wszystkie badania opieraj\u0105 si\u0119 na psychologii i semiotyce, a ich wyniki [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[934,48],"tags":[],"class_list":["post-13790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nowe-technologie","category-polecamy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Badanie wp\u0142ywu koloru na konsument\u00f3w | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2021\/12\/06\/badanie-wplywu-koloru-na-konsumentow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Badanie wp\u0142ywu koloru na konsument\u00f3w | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"GNT producent ro\u015blinnych barwnik\u00f3w spo\u017cywczych EXBERRY, uruchomi\u0142 \u201eThe Power of Colour\u201d, czyli badania nad wp\u0142ywem koloru na konsument\u00f3w i ich pogl\u0105dy na produkty. 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