{"id":11132,"date":"2021-03-04T12:40:22","date_gmt":"2021-03-04T11:40:22","guid":{"rendered":"https:\/\/www.agroindustry.pl\/?p=11132"},"modified":"2021-03-04T12:40:24","modified_gmt":"2021-03-04T11:40:24","slug":"wspolczesne-trendy-konsumenckie-w-opakowaniach-napojow","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2021\/03\/04\/wspolczesne-trendy-konsumenckie-w-opakowaniach-napojow\/","title":{"rendered":"Wsp\u00f3\u0142czesne trendy konsumenckie w opakowaniach napoj\u00f3w"},"content":{"rendered":"\n


Wsp\u00f3\u0142czesne trendy konsumenckie przek\u0142adaj\u0105 si\u0119 na rosn\u0105c\u0105 popularno\u015b\u0107 niekt\u00f3rych kategorii napoj\u00f3w, ale s\u0105 r\u00f3wnie\u017c motorem trend\u00f3w w projektowaniu opakowa\u0144 do napoj\u00f3w.
Jednym z nich jest odpowied\u017a na zwi\u0119kszaj\u0105ce si\u0119 relacje konsument\u00f3w z najbli\u017cszym otoczeniem, w tym przyrod\u0105. W zwi\u0105zku z tym np. firma Canpack wykorzystuje delikatne kolory i tekstury imituj\u0105ce naturalne drewno lub kamie\u0144, dodatkowo wzmacniaj\u0105c to lakierem matowym, kt\u00f3ry podkre\u015bla naturalne pochodzenie napoju oraz nadaje mu charakteru vintage.<\/p>\n\n\n\n


Istotne s\u0105 r\u00f3wnie\u017c oczekiwania konsument\u00f3w co do tego, \u017ce produkty spe\u0142ni\u0105 ich indywidualne potrzeby: b\u0119d\u0105 dostarczane w spersonalizowanych opakowaniach i dopasowuj\u0105 si\u0119 do tego, co dla nich najwa\u017cniejsze, np. hobby i warto\u015bci. Producent w tym obszarze zaproponowa\u0142 technologi\u0119 Quadromix, dzi\u0119ki kt\u00f3rej mo\u017cliwe jest wyprodukowanie czterech r\u00f3\u017cnych projekt\u00f3w (z dwoma zestawami kolor\u00f3w) w ramach jednej serii produkcyjnej.
Warto zwr\u00f3ci\u0107 jeszcze uwag\u0119 na marketing do\u015bwiadcze\u0144, b\u0119d\u0105cy reakcj\u0105 firm na to, i\u017c konsumenci chc\u0105 anga\u017cowa\u0107 zmys\u0142y i szuka\u0107 przyjemno\u015bci nie tylko z kupowanych produkt\u00f3w, ale tak\u017ce z wyj\u0105tkowego i niezapomnianego do\u015bwiadczenia, jakie oferuje marka. <\/p>\n\n\n\n

St\u0105d pojawi\u0142a si\u0119 puszka \u015bwiec\u0105ca w ciemno\u015bci – dzi\u0119ki zastosowaniu specjalnych tusz\u00f3w. Wykorzystanie tuszu Thermo pozwala na zaprojektowanie element\u00f3w zmieniaj\u0105cych kolor, aby wskaza\u0107 okre\u015blon\u0105 temperatur\u0119 napoju. Zmieniaj\u0105ce si\u0119 kolory pod wp\u0142ywem \u015bwiat\u0142a lub temperatury mog\u0105 ponadto ujawni\u0107 tajny projekt lub przekaz, kt\u00f3ry nadaje marce now\u0105 to\u017csamo\u015b\u0107 i pozwala komunikowa\u0107 si\u0119 z konsumentem.<\/p>\n\n\n\n


Wi\u0119cej na:<\/p>\n\n\n\n

https:\/\/www.beveragedaily.com\/News\/Promotional-Features\/A-close-look-at-the-way-customer-trends-can-determine-packaging-design<\/a><\/p>\n\n\n\n

https:\/\/www.beveragedaily.com\/News\/Promotional-Features\/A-close-look-at-the-way-customer-trends-can-determine-packaging-design https:\/\/www.canpack.com\/capabilities\/beverage-cans\/beverage-cans-fx-overview\/<\/a><\/p>\n\n\n\n\n\n

https:\/\/www.beveragedaily.com\/News\/Promotional-Features\/A-close-look-at-the-way-customer-trends-can-determine-packaging-design
https:\/\/www.canpack.com\/capabilities\/beverage-cans\/beverage-cans-fx-overview\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Wsp\u00f3\u0142czesne trendy konsumenckie przek\u0142adaj\u0105 si\u0119 na rosn\u0105c\u0105 popularno\u015b\u0107 niekt\u00f3rych kategorii napoj\u00f3w, ale s\u0105 r\u00f3wnie\u017c motorem trend\u00f3w w projektowaniu opakowa\u0144 do napoj\u00f3w. Jednym z nich jest odpowied\u017a na zwi\u0119kszaj\u0105ce si\u0119 relacje konsument\u00f3w z najbli\u017cszym otoczeniem, w tym przyrod\u0105. W zwi\u0105zku z tym np. firma Canpack wykorzystuje delikatne kolory i tekstury imituj\u0105ce naturalne drewno lub kamie\u0144, dodatkowo […]<\/p>\n","protected":false},"author":2,"featured_media":10317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,934],"tags":[],"class_list":["post-11132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-browarnictwo","category-napoje-nektary-wody-oraz-soki","category-nowe-technologie"],"yoast_head":"\nWsp\u00f3\u0142czesne trendy konsumenckie w opakowaniach napoj\u00f3w | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2021\/03\/04\/wspolczesne-trendy-konsumenckie-w-opakowaniach-napojow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wsp\u00f3\u0142czesne trendy konsumenckie w opakowaniach napoj\u00f3w | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Wsp\u00f3\u0142czesne trendy konsumenckie przek\u0142adaj\u0105 si\u0119 na rosn\u0105c\u0105 popularno\u015b\u0107 niekt\u00f3rych kategorii napoj\u00f3w, ale s\u0105 r\u00f3wnie\u017c motorem trend\u00f3w w projektowaniu opakowa\u0144 do napoj\u00f3w. 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