{"id":1064,"date":"2016-01-04T10:57:31","date_gmt":"2016-01-04T09:57:31","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=1064"},"modified":"2016-01-04T10:59:57","modified_gmt":"2016-01-04T09:59:57","slug":"pracowity-rok-w-firmie-colian","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/","title":{"rendered":"Pracowity rok w firmie Colian"},"content":{"rendered":"<p>Jak podaje Magdalena Koszela, Brand Manager Hellena, Colian Sp. z o.o. rok 2015 by\u0142 dla dywizji napojowej firmy Colian czasem wyt\u0119\u017conej pracy\u00a0 i rozwoju marek na r\u00f3\u017cnych p\u0142aszczyznach.<\/p>\n<p><em>Przede wszystkim wprowadzili\u015bmy do naszego portfolio kultow\u0105 Oran\u017cad\u0119 Hellena w nowych, impulsowych formatach \u2013 szklanej butelce z kapslem typu twist-off (275 ml) oraz butelce PET (400 ml). W ci\u0105gu ostatnich dwunastu miesi\u0119cy, w oparciu o przygotowan\u0105 strategie, od\u015bwie\u017cyli\u015bmy design Oran\u017cady Hellena i prowadzili\u015bmy szeroko zakrojone dzia\u0142ania marketingowe i sprzeda\u017cowe<\/em> \u2013 m\u00f3wi Magdalena Koszela.<\/p>\n<p><em>W 2015 r. kontynuowali\u015bmy kampani\u0119 spot\u00f3w telewizyjnych, a nasze produkty zosta\u0142y ulokowane w znanych programach telewizyjnych. Opr\u00f3cz tego wspierali\u015bmy liczne wydarzenia \u00a0sportowe i rozrywkowe, g\u0142\u00f3wnie taneczne wzmacniaj\u0105c wizerunek Oran\u017cady Hellena jako produktu \u0142\u0105cz\u0105cego pokolenia, kt\u00f3ry wyzwala pozytywne emocje i towarzyszy Polakom w radosnych momentach w ich \u017cyciu. W tym roku po\u0142o\u017cyli\u015bmy r\u00f3wnie\u017c du\u017cy nacisk na obecno\u015b\u0107 w kana\u0142ach digitalowych \u2013 uruchomili\u015bmy serwis <a href=\"http:\/\/www.oranzada.pl\">www.oranzada.pl<\/a> oraz zwi\u0119kszyli\u015bmy aktywno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych. Obecno\u015b\u0107 w nowych mediach jest dzi\u015b niezb\u0119dna, by budowa\u0107 \u015bwiadomo\u015b\u0107 marki \u2013 zw\u0142aszcza u m\u0142odszych grup docelowych<\/em> \u2013 dodaje.<\/p>\n<p><em>Trendy rynkowe s\u0105 odpowiedzi\u0105 na zmieniaj\u0105cy si\u0119 tryb \u017cycia konsumenta. Mobilno\u015b\u0107 klient\u00f3w i wzrost ich oczekiwa\u0144 wobec produkt\u00f3w oraz jako\u015bci sprawiaj\u0105, \u017ce du\u017cym zainteresowaniem ciesz\u0105 si\u0119 produkty impulsowe. Napoje w niedu\u017cych, por\u0119cznych formatach na jeden \u0142yk s\u0105 tym, czego dzi\u015b poszukuj\u0105 konsumenci. Chc\u0105 mie\u0107 co\u015b do picia zawsze przy sobie \u2013 w torebce, samochodzie czy torbie treningowej. Coraz bardziej wymagaj\u0105cy konsumenci stanowi\u0105 dla ka\u017cdej producent\u00f3w ogromne wyzwanie, kt\u00f3re marka Hellena podejmuje z rado\u015bci\u0105<\/em> \u2013 podsumowuje Magdalena Koszela.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak podaje Magdalena Koszela, Brand Manager Hellena, Colian Sp. z o.o. rok 2015 by\u0142 dla dywizji napojowej firmy Colian czasem wyt\u0119\u017conej pracy\u00a0 i rozwoju marek na r\u00f3\u017cnych p\u0142aszczyznach. Przede wszystkim wprowadzili\u015bmy do naszego portfolio kultow\u0105 Oran\u017cad\u0119 Hellena w nowych, impulsowych formatach \u2013 szklanej butelce z kapslem typu twist-off (275 ml) oraz butelce PET (400 ml). [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,14],"tags":[66],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-napoje-nektary-wody-oraz-soki","category-wydarzenia","tag-magdalenakoszela-colian-hellena-napoje-oranzada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pracowity rok w firmie Colian | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pracowity rok w firmie Colian | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Jak podaje Magdalena Koszela, Brand Manager Hellena, Colian Sp. z o.o. rok 2015 by\u0142 dla dywizji napojowej firmy Colian czasem wyt\u0119\u017conej pracy\u00a0 i rozwoju marek na r\u00f3\u017cnych p\u0142aszczyznach. Przede wszystkim wprowadzili\u015bmy do naszego portfolio kultow\u0105 Oran\u017cad\u0119 Hellena w nowych, impulsowych formatach \u2013 szklanej butelce z kapslem typu twist-off (275 ml) oraz butelce PET (400 ml). [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T09:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-04T09:59:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2016\/01\/hellena_pachshoty_02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"natalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"natalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/\",\"name\":\"Pracowity rok w firmie Colian | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2016-01-04T09:57:31+00:00\",\"dateModified\":\"2016-01-04T09:59:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pracowity rok w firmie Colian\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f\",\"name\":\"natalia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g\",\"caption\":\"natalia\"},\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/natalia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pracowity rok w firmie Colian | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/","og_locale":"pl_PL","og_type":"article","og_title":"Pracowity rok w firmie Colian | bikotech.pl","og_description":"Jak podaje Magdalena Koszela, Brand Manager Hellena, Colian Sp. z o.o. rok 2015 by\u0142 dla dywizji napojowej firmy Colian czasem wyt\u0119\u017conej pracy\u00a0 i rozwoju marek na r\u00f3\u017cnych p\u0142aszczyznach. Przede wszystkim wprowadzili\u015bmy do naszego portfolio kultow\u0105 Oran\u017cad\u0119 Hellena w nowych, impulsowych formatach \u2013 szklanej butelce z kapslem typu twist-off (275 ml) oraz butelce PET (400 ml). [&hellip;]","og_url":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/","og_site_name":"bikotech.pl","article_published_time":"2016-01-04T09:57:31+00:00","article_modified_time":"2016-01-04T09:59:57+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2016\/01\/hellena_pachshoty_02.png","type":"image\/png"}],"author":"natalia","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"natalia","Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/","url":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/","name":"Pracowity rok w firmie Colian | bikotech.pl","isPartOf":{"@id":"https:\/\/www.bikotech.pl\/#website"},"datePublished":"2016-01-04T09:57:31+00:00","dateModified":"2016-01-04T09:59:57+00:00","author":{"@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f"},"breadcrumb":{"@id":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bikotech.pl\/index.php\/2016\/01\/04\/pracowity-rok-w-firmie-colian\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.bikotech.pl\/"},{"@type":"ListItem","position":2,"name":"Pracowity rok w firmie Colian"}]},{"@type":"WebSite","@id":"https:\/\/www.bikotech.pl\/#website","url":"https:\/\/www.bikotech.pl\/","name":"bikotech.pl","description":"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bikotech.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/124b5638088dc1c6cea6a124c315652f","name":"natalia","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3bcf5457ae7578bc3030504001458ed6f84a959faa4b8579d74aa81e4fc16a71?s=96&d=mm&r=g","caption":"natalia"},"url":"https:\/\/www.bikotech.pl\/index.php\/author\/natalia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":3,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/1064\/revisions"}],"predecessor-version":[{"id":1068,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/posts\/1064\/revisions\/1068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media\/1065"}],"wp:attachment":[{"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/categories?post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bikotech.pl\/index.php\/wp-json\/wp\/v2\/tags?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}