{"id":10257,"date":"2020-11-05T12:03:10","date_gmt":"2020-11-05T11:03:10","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=10257"},"modified":"2020-11-05T12:03:11","modified_gmt":"2020-11-05T11:03:11","slug":"weganski-napoj-na-polkach-lidla-czyli-jak-sie-robi-nowoczesny-marketing","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2020\/11\/05\/weganski-napoj-na-polkach-lidla-czyli-jak-sie-robi-nowoczesny-marketing\/","title":{"rendered":"Wega\u0144ski nap\u00f3j na p\u00f3\u0142kach Lidla, czyli jak si\u0119 robi nowoczesny marketing"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Ro\u015bleko zosta\u0142o stworzone przez Micha\u0142a Koncewicza, artyst\u0119 z Krakowa znanego z rockowego zespo\u0142u Clock Machine. Pierwsze wersje produktu powstawa\u0142y w kuchni mieszkania artysty.<\/p>\n\n\n\n

Budowanie historii i zaanga\u017cowania konsumenta<\/span><\/p>\n\n\n\n

W lipcu Ro\u015bleko mia\u0142o trafi\u0107 na p\u00f3\u0142ki sklep\u00f3w Lidl Polska, niestety niespodziewana awaria na linii produkcyjnej pokrzy\u017cowa\u0142a im plany. W zwi\u0105zku z tym firma Ro\u015bleko Sp zoo zorganizowa\u0142a zrzutk\u0119. W ci\u0105gu zaledwie czterech dni informacja o zrzutce organicznie dotar\u0142a do ponad 80 tysi\u0119cy os\u00f3b, z czego wsparcie finansowe okaza\u0142o prawie 700 z nich.<\/p>\n\n\n\n

Marka dla planety<\/span><\/p>\n\n\n\n

W podzi\u0119kowaniu za okazane wsparcie Ro\u015bleko zobowi\u0105za\u0142o si\u0119 posadzi\u0107 las. Aktualnie trwa etap zg\u0142aszania miast do g\u0142osowania, kt\u00f3ry zako\u0144czy si\u0119 8 listopada. <\/p>\n\n\n\n

Wysportowany i zdrowy tw\u00f3rca marki<\/span><\/p>\n\n\n\n

Po wielu miesi\u0105cach wyt\u0119\u017conej pracy Ro\u015bleko w\u0142a\u015bnie trafia na p\u00f3\u0142ki sieci Lidl Polska. To wa\u017cny moment w historii ma\u0142ej firmy. Tw\u00f3rca marki z wej\u015bcia do Lidla ucieszy\u0142\u00a0si\u0119\u00a0tak bardzo, \u017ce a\u017c postanowi\u0142 wej\u015b\u0107 do niego na r\u0119kach. Dzia\u0142anie to zaplanowa\u0142 w ramach wygranego z koleg\u0105 zak\u0142adu, przedmiotem kt\u00f3rego by\u0142a wsp\u00f3\u0142praca z sieci\u0105.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u017ar\u00f3d\u0142o: informacja prasowa Lidl<\/p>\n","protected":false},"excerpt":{"rendered":"

Ro\u015bleko zosta\u0142o stworzone przez Micha\u0142a Koncewicza, artyst\u0119 z Krakowa znanego z rockowego zespo\u0142u Clock Machine. Pierwsze wersje produktu powstawa\u0142y w kuchni mieszkania artysty. Budowanie historii i zaanga\u017cowania konsumenta W lipcu Ro\u015bleko mia\u0142o trafi\u0107 na p\u00f3\u0142ki sklep\u00f3w Lidl Polska, niestety niespodziewana awaria na linii produkcyjnej pokrzy\u017cowa\u0142a im plany. W zwi\u0105zku z tym firma Ro\u015bleko Sp zoo […]<\/p>\n","protected":false},"author":2,"featured_media":10260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,933],"tags":[],"class_list":["post-10257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rynek","category-wege-foods"],"yoast_head":"\nWega\u0144ski nap\u00f3j na p\u00f3\u0142kach Lidla, czyli jak si\u0119 robi nowoczesny marketing | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2020\/11\/05\/weganski-napoj-na-polkach-lidla-czyli-jak-sie-robi-nowoczesny-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wega\u0144ski nap\u00f3j na p\u00f3\u0142kach Lidla, czyli jak si\u0119 robi nowoczesny marketing | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Ro\u015bleko zosta\u0142o stworzone przez Micha\u0142a Koncewicza, artyst\u0119 z Krakowa znanego z rockowego zespo\u0142u Clock Machine. Pierwsze wersje produktu powstawa\u0142y w kuchni mieszkania artysty. Budowanie historii i zaanga\u017cowania konsumenta W lipcu Ro\u015bleko mia\u0142o trafi\u0107 na p\u00f3\u0142ki sklep\u00f3w Lidl Polska, niestety niespodziewana awaria na linii produkcyjnej pokrzy\u017cowa\u0142a im plany. 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