{"id":10063,"date":"2020-10-09T12:56:23","date_gmt":"2020-10-09T10:56:23","guid":{"rendered":"http:\/\/www.agroindustry.pl\/?p=10063"},"modified":"2020-10-09T12:56:24","modified_gmt":"2020-10-09T10:56:24","slug":"anglia-zakaz-reklam-hfss","status":"publish","type":"post","link":"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/","title":{"rendered":"Anglia: zakaz reklam HFSS"},"content":{"rendered":"\n<p>Rz\u0105d w Wielkiej Brytanii proponuje zakaz reklamowania gotowych produkt\u00f3w HFSS (bogatych w cukier, s\u00f3l i t\u0142uszcz). Wywo\u0142uje to ostr\u0105 reakcj\u0119 bran\u017cy. Gra si\u0119 toczy o 3 miliardy funt\u00f3w.<\/p>\n\n\n\n<p>Wed\u0142ug niekt\u00f3rych ekspert\u00f3w proponowany przez brytyjski rz\u0105d zakaz reklamowania gotowych produkt\u00f3w spo\u017cywczych i napoj\u00f3w o wysokiej zawarto\u015bci t\u0142uszczu, soli lub cukru (HFSS) mo\u017ce mie\u0107 mia\u017cd\u017c\u0105cy wp\u0142yw na producent\u00f3w FMCG.<\/p>\n\n\n\n<p>Nowe przepisy, og\u0142oszone na pocz\u0105tku tego roku w ramach krajowej kampanii walki z oty\u0142o\u015bci\u0105, wprowadzaj\u0105 zakaz reklam telewizyjnych HFSS przed godzin\u0105 21-sz\u0105, promocji w stylu \u201ekup jeden, drugi otrzymasz za darmo\u201d oraz specjalnych ekspozycji sklepowych, zwi\u0119kszaj\u0105cych sprzeda\u017c.<\/p>\n\n\n\n<p>Profil sk\u0142adnik\u00f3w od\u017cywczych, u\u017cywany do wyznaczenia produkt\u00f3w obj\u0119tych przepisami wskazuje, \u017ce przepisami zostan\u0105 obj\u0119te wszelkie s\u0142odycze (ciastka, ciasta, czekolady i wyroby cukiernicze), r\u00f3wnie\u017c te o niskiej zawarto\u015bci cukru i t\u0142uszczu. Takie ograniczenia mog\u0105 zmniejszy\u0107 og\u00f3ln\u0105 sprzeda\u017c o 3 miliardy funt\u00f3w \u2013 alarmuj\u0105 eksperci.<\/p>\n\n\n\n<p><em>Znajdujemy si\u0119 w u najg\u0142\u0119bszej recesji w historii, a wi\u0119kszo\u015b\u0107 bran\u017cy hotelarskiej jest na kolanach. Teraz rz\u0105d proponuje zwi\u0119kszenie koszt\u00f3w nie tylko dla producent\u00f3w i sprzedawc\u00f3w detalicznych, ale tak\u017ce dla kupuj\u0105cych i konsument\u00f3w <\/em> &#8211; m\u00f3wi Tim Rycroft, dyrektor operacyjny Food &amp; Drink Federation (FDF). <em>Je\u015bli promocje cenowe zostan\u0105 zakazane, klienci, kt\u00f3rzy ju\u017c s\u0105 pod presj\u0105, mog\u0105 spodziewa\u0107 si\u0119, \u017ce ich zakupy zdro\u017cej\u0105 o 600 funt\u00f3w rocznie na rodzin\u0119.<\/em><br>FDF nie popiera proponowanych zakaz\u00f3w. Uwa\u017camy, \u017ce nie b\u0119d\u0105 mia\u0142y znacz\u0105cego wp\u0142ywu na poziom oty\u0142o\u015bci u dzieci. Na przyk\u0142ad, przewiduje si\u0119, \u017ce proponowane rozszerzenie ogranicze\u0144 reklamowych, kt\u00f3re wymagaj\u0105 ograniczenia reklamy przed godz. 21-sz\u0105, zar\u00f3wno w telewizji, jak iw Internecie, nie spowoduj\u0105 zmian w konsumpcji, B\u0119d\u0105 mia\u0142y jednak znacz\u0105cy wp\u0142yw na producent\u00f3w \u017cywno\u015bci, ograniczaj\u0105c ich zdolno\u015b\u0107 do konkurowania oraz wprowadzaj\u0105c skomplikowane i biurokratyczne zasady. Skutkiem b\u0119dzie mniejsza liczba oferowanych produkt\u00f3w i wy\u017csze ceny \u017cywno\u015bci.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.fdf.org.ukhttp:\/\/www.newfoodmagazine.com\">http:\/\/www.fdf.org.uk<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.fdf.org.ukhttp:\/\/www.newfoodmagazine.com\">http:\/\/www.newfoodmagazine.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttp:\/\/www.fdf.org.ukhttp:\/\/www.newfoodmagazine.com\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rz\u0105d w Wielkiej Brytanii proponuje zakaz reklamowania gotowych produkt\u00f3w HFSS (bogatych w cukier, s\u00f3l i t\u0142uszcz). Wywo\u0142uje to ostr\u0105 reakcj\u0119 bran\u017cy. Gra si\u0119 toczy o 3 miliardy funt\u00f3w. Wed\u0142ug niekt\u00f3rych ekspert\u00f3w proponowany przez brytyjski rz\u0105d zakaz reklamowania gotowych produkt\u00f3w spo\u017cywczych i napoj\u00f3w o wysokiej zawarto\u015bci t\u0142uszczu, soli lub cukru (HFSS) mo\u017ce mie\u0107 mia\u017cd\u017c\u0105cy wp\u0142yw na [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[912,5,48,911],"tags":[],"class_list":["post-10063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conveniencertg","category-napoje-nektary-wody-oraz-soki","category-polecamy","category-slodyczeprzekaski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anglia: zakaz reklam HFSS | bikotech.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anglia: zakaz reklam HFSS | bikotech.pl\" \/>\n<meta property=\"og:description\" content=\"Rz\u0105d w Wielkiej Brytanii proponuje zakaz reklamowania gotowych produkt\u00f3w HFSS (bogatych w cukier, s\u00f3l i t\u0142uszcz). Wywo\u0142uje to ostr\u0105 reakcj\u0119 bran\u017cy. Gra si\u0119 toczy o 3 miliardy funt\u00f3w. Wed\u0142ug niekt\u00f3rych ekspert\u00f3w proponowany przez brytyjski rz\u0105d zakaz reklamowania gotowych produkt\u00f3w spo\u017cywczych i napoj\u00f3w o wysokiej zawarto\u015bci t\u0142uszczu, soli lub cukru (HFSS) mo\u017ce mie\u0107 mia\u017cd\u017c\u0105cy wp\u0142yw na [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/\" \/>\n<meta property=\"og:site_name\" content=\"bikotech.pl\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-09T10:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-09T10:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bikotech.pl\/wp-content\/uploads\/2019\/01\/sweets-1325374.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3873\" \/>\n\t<meta property=\"og:image:height\" content=\"2593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ola Wojnarowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ola Wojnarowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/\",\"url\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/\",\"name\":\"Anglia: zakaz reklam HFSS | bikotech.pl\",\"isPartOf\":{\"@id\":\"https:\/\/www.bikotech.pl\/#website\"},\"datePublished\":\"2020-10-09T10:56:23+00:00\",\"dateModified\":\"2020-10-09T10:56:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.bikotech.pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anglia: zakaz reklam HFSS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bikotech.pl\/#website\",\"url\":\"https:\/\/www.bikotech.pl\/\",\"name\":\"bikotech.pl\",\"description\":\"Innowacje, \u015brodowisko, technologie  - prosto i z sensem o przemy\u015ble spo\u017cywczym\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bikotech.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/a7613f8d8180fa66033a28be3f87db21\",\"name\":\"Ola Wojnarowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.bikotech.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64d6402adc862d9de7f648ddc7bc25eaacda07271c0660d3fb3c5297d799c420?s=96&d=mm&r=g\",\"caption\":\"Ola Wojnarowska\"},\"sameAs\":[\"http:\/\/bikotech.pl\"],\"url\":\"https:\/\/www.bikotech.pl\/index.php\/author\/ola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anglia: zakaz reklam HFSS | bikotech.pl","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bikotech.pl\/index.php\/2020\/10\/09\/anglia-zakaz-reklam-hfss\/","og_locale":"pl_PL","og_type":"article","og_title":"Anglia: zakaz reklam HFSS | bikotech.pl","og_description":"Rz\u0105d w Wielkiej Brytanii proponuje zakaz reklamowania gotowych produkt\u00f3w HFSS (bogatych w cukier, s\u00f3l i t\u0142uszcz). 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